Social Media Coordinator

Southwest Weddings; Albuquerque (NM); Hybrid; USD 22,041 - 28,929; Part time

Benefits offered by this job

Monthly reimbursement for equipment use

Mileage reimbursement for events

Job summary

A leading wedding marketing company in Albuquerque seeks a Social Media Coordinator to enhance brand awareness and engagement. This hybrid role involves developing social media strategies, managing content, and interacting with clients. The ideal candidate will have experience in social media marketing, strong communication skills, and a creative mindset. This position offers an hourly rate of $16-$21 plus commission and reimbursements for work-related travel.

Qualifications

• Ability to work 10-15 hours per week with Monday meetings.
• Proficiency in designing and creating videos for social media.
• Strong relationship management skills to engage diverse audiences.
• Impeccable written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Create and manage content on social media platforms.
• Engage with followers and respond to comments.
• Conduct social listening to adjust content strategy.
• Attend networking events to promote the company.

Skills

Social media marketing

Public relations

Relationship management

Digital marketing techniques

Photography

Graphic design

Excellent proofreading

Creative thinking

Written communication skills

Tools

Canva

Adobe Creative Suite

Social Pilot

Job description

Overview

We are looking for an experienced and professional team player to work with the Southwest's number one wedding marketing company. By joining our team as our Social Media Coordinator, you will be supporting all of our marketing efforts by being disciplined and self-motivated with the ability to tackle projects promptly, offer great communication amongst our team, and impeccable client care to our engaged couples and members of the wedding community, through Southwest Weddings.

Working alongside our team in a hybrid environment in Albuquerque, NM, you will be responsible for, but not limited to:

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for trends, feedback, and conversations to inform content strategy.
• Utilize tools like Social Pilot for scheduling posts and analyzing performance metrics.
• Engage with followers by responding to comments and messages in a timely manner.
• Collaborate with the marketing team to align social media efforts with overall business goals.
• Conduct social listening to understand audience sentiment and adjust strategies accordingly.
• Manage relationships with clients, influencers and partners to enhance brand visibility.
• Proofread all content to ensure accuracy and adherence to brand guidelines.
• Stay updated on industry trends, best practices, and emerging technologies in social media.
• Support client marketing needs.
• Attend networking events and wedding shows to showcase our vendors, create live video feeds, and inspire our brides and grooms as well as assist with setup and teardown at hosted events.
• Develop effective marketing campaigns through our various social media platforms, including highlighting trends, spotlights on local businesses, and sharing engaging stories.
• Assist engaged couples that reach out via phone, email, social media with wedding-related referrals as needed.
• Research current markets for potential clients.
• Admin support with updating our website, databases, and assisting current team members on projects as needed.
• Provide sales support with reach outs, follow up, and sharing our products/services.
• Run errands as needed for magazine mailers, client materials pick up, post office, etc.

Qualifications

• Ability to work 10-15 hours per week in Albuquerque, with Monday meetings 11:00 a.m.-12:30 p.m. with the team.
• Proficiency with designing, creating, and filming video for social media
• Flexible schedule (occasional evening and weekend events for networking and wedding shows)
• Proven experience in public relations or social media marketing.
• Strong relationship management skills with the ability to engage diverse audiences.
• Proficient in digital marketing techniques.
• Experience with photography and graphic design (Canva, Adobe Creative Suite, etc.).
• Excellent proofreading skills with a keen eye for detail.
• Familiarity with social listening tools and analytics platforms to track performance metrics.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• A passion for storytelling through visual content and an understanding of current trends in social media.
• Familiarity working with a variety of clients, brands, styles, and personalities.
• Impeccable written and verbal communication skills.
• Creative, out-of-the-box thinker, with a friendly public persona.
• Strong team player but still a self-starter and thrives in a multi-tasking environment and can adjust priorities on-the-fly.
• Use of personal laptop and cell phone
• Valid driver's license, insurance and reliable transportation
• Willing to travel throughout Albuquerque and (sometimes) Santa Fe areas
• Experience working in customer service and sales
• Ability to lift 20 pounds

Preferred Qualifications

• Wedding or hospitality industry knowledge
• Prior experience with hybrid office a plus.
• Experience setting up/running Meta Ads

Compensation

$16-21/hour base pay + 20% commission on all sales initiatives + occasional bonuses (DOE).

Reimbursements (not subject to state/federal taxes): $40.00/month for personal laptop/cellphone use payable on the 1st of the month & $0.67 per mile for all events/meetings (mileage/gas).

Join us

Join us as we deliver high-quality content to connect local couples with local brands and businesses!