Social Media Specialist

Nuffer, Smith, Tucker Public Relations; San Diego (CA); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Nuffer, Smith, Tucker Public Relations is seeking an experienced social media specialist to elevate client brands in a hybrid San Diego role. You will craft strategy, plan content, and manage communities across platforms, with on-set opportunities for shoots.

Ideal candidates bring 3+ years in consumer social media, strong copywriting, and proficiency in Meta tools and analytics. Join a creative agency culture that values curiosity, collaboration, and delivering scroll-stopping content from

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 3+ years managing consumer-centric social media accounts, agency preferred.
• Strong knowledge of Meta platforms and analytics.
• Excellent copywriting and presentation skills.
• Experience with scheduling/analytics tools (Sprout, Meta Business Suite, Hootsuite).
• Super creative, social-media-minded big thinker with fresh ideas.
• Agency experience a plus.

Responsibilities

• Plan, develop, implement, and manage social media strategies across all platforms.
• Create engaging copy, visuals, and video content.
• Coordinate UGC strategy and content development.
• Monitor metrics, analyze data, and report insights.
• Collaborate with cross-functional teams to align brand messaging.
• Engage community and respond to comments promptly.
• Stay up-to-date with trends and best practices.
• Support agency promotion and team development.

Job description

Nuffer, Smith, Tucker (NST) is looking for an experienced social media specialist to join our growing team. If you have your finger on the pulse of social media trends and have a passion for bringing brands’ stories to life across social channels, crafting the perfect social content that just hits, and the skills to turn strategy into scroll-stopping content, this role is for you!

We’re looking for someone who is not only passionate about social media but also possesses a creative flair and is well-versed in the latest social media trends and platforms. This candidate will play a key role in developing and implementing social media strategies to enhance brand visibility for several consumer brands. You’ll be tapped for strategy, content planning and creation, community management and development, UGC management (research/planning/coordination/contracting), social content capture, and anything else creative that will help set our client’s social channels apart from the noise. Is this you?

This position is hybrid – two days in the office, three days working from home. Our team loves to collaborate IRL in our Downtown San Diego office on Tuesdays and Thursdays during in-office days, and as our social media specialist, you’ll have the opportunity to be on set for shoots and content captures as needed.

Job Responsibilities:

• Keep your finger on the pulse of social media trends, tools and opportunities for our clients and serve as the social media expert for our team. Be able to recommend new ideas to get the most out of social media platforms based on your understanding of how they work and how consumers are using them today. Fresh thinking, constant curiosity, pushing boundaries.
• Plan, develop, implement, and manage social media strategies across all social platforms.
• Create engaging and shareable content, including copy, visuals, and video.
• Manage and coordinate UGC strategy, inclusive of identifying creators, coordinating content development and implementation of UGC across paid and traditional social channels.
• Monitor and analyze metrics and data and competitor activity to optimize strategy. Be able to report on what is working and why, as well as what isn’t working and what you recommend we do about it.
• Collaborate with cross-functional teams to ensure consistency in brand messaging so that our social channels are in lockstep with the rest of our program.
• Community management inclusive of ideation to further build our social community, and respond to comments, messages, and inquiries promptly and professionally.
• Stay up-to-date with industry best practices and emerging trends in social media.
• Actively engage in agency promotion, professional development, and team building.

Qualifications:

• Bachelor's degree in marketing, communications, or related field.
• Minimum of three years of experience managing consumer-centric social media accounts, ideally in an agency or fast-paced setting. Please come with examples!
• Strong knowledge of Meta Business Suite and Ads Manager, along with other social media platforms, trends and analytics.
• Excellent copywriting, communication and presentation skills.
• Experience with social media scheduling/analytics tools (Sprout, Meta Business Suite, Hootsuite, etc.)
• Super creative, social-media-minded big thinker with the ability to generate fresh, innovative ideas you know will hit on social.
• Strong communication skills to help sell-in your big ideas for social media. Detail-oriented, organized and able to meet deadlines is a must.
• Experience working with an agency is a plus.

Salary Range: $60,000-$85,000, depending on experience