Social Media & Content Strategist

All American Home Care LLC; Philadelphia (Philadelphia County); On-site; USD 60,000 - 90,000; Full time

Job summary

All American Home Care is seeking a creative Social Media & Content Strategist to grow an audience organically, build engagement, and tell authentic stories across platforms.

You will lead strategy, organize shoots, work with staff on camera, analyze metrics, and nurture local creator partnerships to raise brand awareness in the Philadelphia area.

This role requires 2+ years in social media, strong storytelling, and the ability to translate data into actionable content plans.

Qualifications

• Minimum 2 years of professional experience in social media management, content strategy, or digital marketing.
• Proven experience managing and growing social media accounts for a business, brand, or organization.
• Strong understanding of organic social media growth and engagement strategies.
• Experience creating short-form video concepts, scripts, and engaging social content.
• Knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Experience organizing photo and video shoots.
• Strong creative thinking, storytelling abilities, and visual judgment.
• Experience with influencer outreach, partnerships, or creator collaborations.
• Ability to analyze performance metrics and turn insights into actionable improvements.
• Excellent communication, organization, and time-management skills.
• Ability to work independently, take initiative, and manage multiple projects.

Responsibilities

• Develop and execute social media strategies to increase engagement, brand awareness, and audience growth.
• Manage and grow our presence across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Stay current with social media trends, platform updates, algorithms, and emerging content formats.
• Identify opportunities to improve performance and reach new audiences.
• Monitor social media analytics and continuously refine strategies based on results.

Skills

Social media management

Content strategy

Digital marketing

Organic growth strategies

Video concept creation

Tools

Canva

CapCut

InShot

Trello

Google Workspace

Google Business Profile

Job description

All American Home Care is looking for a creative, strategic, and highly motivated Social Media & Content Strategist who knows how to grow an audience organically, build meaningful engagement, identify new opportunities, and create original content that connects with real people. The ideal candidate is creative, staying ahead of trends and feeling comfortable building a content strategy, organizing a video shoot, working with employees on camera, analyzing engagement metrics, and reaching out to local creators for collaborations.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute social media strategies to increase engagement, brand awareness, and audience growth.
• Manage and grow our presence across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Stay current with social media trends, platform updates, algorithms, and emerging content formats.
• Identify opportunities to improve performance and reach new audiences.
• Monitor social media analytics and continuously refine strategies based on results.

Content Creation & Storytelling

• Create original content ideas, creative campaigns, and engaging short-form videos.
• Create concepts and scripts for Reels, TikToks, interviews, employee stories, and educational content.
• Write engaging captions tailored to each platform and audience.
• Organize and coordinate content shoots, including planning, scheduling, locations, and participants.
• Work with employees and other participants to help them feel confident and natural on camera.
• Ensure content is visually appealing, authentic, relevant, and aligned with our brand.

Influencer Collaborations & Partnerships

• Identify Philadelphia-based creators, influencers, businesses, and community organizations for potential collaborations.
• Independently manage outreach, communication, negotiations, and partnership coordination.
• Develop creative collaboration ideas that expand brand visibility and audience engagement.
• Manage partnership projects from initial concept through execution and performance evaluation.

Performance Analysis & Optimization

• Track key metrics, including reach, engagement, shares, saves, watch time, audience retention, and follower growth.
• Identify successful content formats and opportunities for improvement.
• Test new creative approaches and use data to guide content decisions.
• Provide regular performance updates, insights, and recommendations for continued growth.

Qualifications

• Minimum 2 years of professional experience in social media management, content strategy, or digital marketing.
• Proven experience managing and growing social media accounts for a business, brand, or organization.
• Strong understanding of organic social media growth and engagement strategies.
• Experience creating short-form video concepts, scripts, and engaging social content.
• Knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Experience organizing photo and video shoots.
• Strong creative thinking, storytelling abilities, and visual judgment.
• Experience with influencer outreach, partnerships, or creator collaborations.
• Ability to analyze performance metrics and turn insights into actionable improvements.
• Excellent communication, organization, and time-management skills.
• Ability to work independently, take initiative, and manage multiple projects.

Preferred Tools & Skills

• Canva
• CapCut
• InShot
• Trello
• Google Workspace
• Google Business Profile