Social Media & Content Marketing Coordinator

Hsmc1; Milford (MA); On-site; USD 52,000 - 68,000; Full time

Benefits offered by this job

Medical & Dental Insurance

Flexible Spending Plan

401k with company contribution

Voluntary Benefits

Paid Time Off (Sick, Vacation, Breaks)

Tuition Reimbursement

Job summary

HSMC is seeking a Digital & Social Media Coordinator to develop and execute marketing initiatives. You will craft engaging content for social media, websites, and email campaigns, ensuring a consistent brand voice and messaging across platforms.

The role requires strong copywriting and visual content skills, collaboration with internal and client teams, and the ability to manage multiple projects while delivering results that raise awareness and engagement for HSMC and its clients.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, Human Services, or a related field preferred.
• 1-3 years of experience creating and managing content for social media, websites, and other digital platforms.
• Proficiency with major social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Excellent copywriting, editing, and written communication skills.

Responsibilities

• Collaborate with internal stakeholders and client organizations to develop and execute marketing campaigns and social media strategies.
• Create and distribute engaging content across social media channels, websites, email campaigns, newsletters, and other digital platforms.
• Write and edit compelling content, including social media posts, captions, promotional materials, and website copy.
• Maintain a consistent brand voice and messaging across all communications.
• Grow and expand social media presence and audience engagement across existing and emerging platforms.
• Develop and manage monthly content calendars to support marketing initiatives and organizational goals.
• Identify and pursue content opportunities that showcase programs, services, events, employees, and organizational impact.
• Monitor social media trends, best practices, and emerging platforms to enhance audience engagement and reach.
• Recommend content, design, and campaign improvements to increase effectiveness and performance.
• Utilize SEO best practices to optimize content and support digital marketing strategies.
• Track, analyze, and report on digital marketing and social media performance metrics.
• Build positive working relationships with clients and stakeholders to support content development and marketing initiatives.
• Assist with special projects and other marketing-related activities as assigned.

Skills

Copywriting

Social media strategy

Content creation

Project management

SEO basics

Analytics

Education

Bachelor's degree in Marketing/Communications/related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Canva

Social media scheduling tools

Job description

HSMC is seeking a Digital & Social Media Coordinator to develop and execute marketing initiatives. You will craft engaging content for social media, websites, and email campaigns, ensuring a consistent brand voice and messaging across platforms.

The role requires strong copywriting and visual content skills, collaboration with internal and client teams, and the ability to manage multiple projects while delivering results that raise awareness and engagement for HSMC and its clients.