Digital & Social Media Coordinator

Criterion Child Enrichment; Milford (MA); On-site; USD 57,000 - 72,000; Full time

Benefits offered by this job

Medical & Dental Insurance

Flexible Spending Plan

401k with company contribution

Voluntary Benefits

Paid Time Off

Tuition Reimbursement

Job summary

Human Services Management Corporation (HSMC) is seeking a Digital & Social Media Coordinator to support marketing initiatives for its client organizations. You will develop engaging content across social media, websites, and email campaigns, ensuring consistent branding and messaging.

The role requires strong copywriting, visuals creation, and the ability to manage multiple projects while maintaining brand standards and driving audience engagement.

Qualifications

• Bachelor's degree in a relevant field is preferred.
• 1-3 years of experience creating and managing content for digital platforms.
• Strong copywriting and written communication skills.
• Experience with social media management tools and scheduling.

Responsibilities

• Collaborate with stakeholders to develop and execute marketing campaigns and social media strategies.
• Create and distribute engaging content across social media channels, websites, email campaigns, newsletters, and other digital platforms.
• Write and edit compelling content, including social media posts, captions, promotional materials, and website copy.
• Maintain a consistent brand voice and messaging across all communications.
• Grow and expand social media presence and audience engagement across existing and emerging platforms.
• Develop and manage monthly content calendars to support marketing initiatives and organizational goals.
• Identify and pursue content opportunities that showcase programs, services, events, employees, and organizational impact.
• Monitor social media trends, best practices, and emerging platforms to enhance audience engagement and reach.
• Recommend content, design, and campaign improvements to increase effectiveness and performance.
• Utilize SEO best practices to optimize content and support digital marketing strategies.
• Track, analyze, and report on digital marketing and social media performance metrics.
• Build positive working relationships with clients and stakeholders to support content development and marketing initiatives.
• Assist with special projects and other marketing-related activities as assigned.

Skills

Copywriting

Content creation

Social media management

SEO basics

Analytics

Education

Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, Human Services, or a related field

Tools

Canva

Adobe Creative Suite

Microsoft Office Suite

Job description

• Compensation: USD 57,000 - USD 72,000 - yearly

Company Description

Human Services Management Corporation (HSMC) is a mission-driven organization that provides business and operational support services to nonprofit and human services agencies. Since 1990, HSMC has helped organizations serving children, adults, and families focus on what matters most: delivering quality care and support in their communities. Through trusted expertise and operational support, HSMC helps strengthen the client organizations we serve, empowering them to make a meaningful difference in the lives of individuals, families, and communities.

Job Description

The Digital & Social Media Coordinator supports the development and execution of marketing and communications initiatives that align with the mission, programs, and services of HSMC and its client organizations. This role is responsible for creating and developing engaging content across social media, websites, email communications, and other digital platforms to increase awareness, strengthen community engagement, and showcase the programs, services, and impact of HSMC and its clients. The ideal candidate is a strong communicator with excellent copywriting skills, experience creating engaging visual content, and the ability to manage multiple projects while maintaining consistent messaging and brand standards.

Key Responsibilities:

• Collaborate with internal stakeholders and client organizations to develop and execute marketing campaigns and social media strategies.
• Create and distribute engaging content across social media channels, websites, email campaigns, newsletters, and other digital platforms.
• Write and edit compelling content, including social media posts, captions, promotional materials, and website copy.
• Maintain a consistent brand voice and messaging across all communications.
• Grow and expand social media presence and audience engagement across existing and emerging platforms.
• Develop and manage monthly content calendars to support marketing initiatives and organizational goals.
• Identify and pursue content opportunities that showcase programs, services, events, employees, and organizational impact.
• Monitor social media trends, best practices, and emerging platforms to enhance audience engagement and reach.
• Recommend content, design, and campaign improvements to increase effectiveness and performance.
• Utilize SEO best practices to optimize content and support digital marketing strategies.
• Track, analyze, and report on digital marketing and social media performance metrics.
• Build positive working relationships with clients and stakeholders to support content development and marketing initiatives.
• Assist with special projects and other marketing-related activities as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, Human Services, or a related field preferred.
• 1-3 years of experience creating and managing content for social media, websites, and other digital platforms.
• Passion for digital marketing, social media, and communications, with a desire to stay current on industry trends and best practices.
• Proficiency with major social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
• Self-motivated, organized, and able to manage multiple priorities in a collaborative environment.
• Excellent copywriting, editing, and written communication skills.
• Strong verbal communication and presentation skills, with the ability to effectively share ideas and recommendations.
• Experience with social media management and scheduling tools.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, and Canva.
• Experience with photography and photo editing is preferred but not required.
• Ability to travel locally up to 15%, as needed.

Additional Information

• Medical & Dental Insurance
• Flexible Spending Plan
• 401k with company contribution
• Voluntary Benefits
• Paid Time Off (Sick, Vacation, Holidays)
• Tuition Reimbursement

Selection for employment is made regardless of race, color, religion, creed, sex, sexual orientation, gender identity/expression, pregnancy or pregnancy-related condition, marital status, national origin, ancestry, age, disability, handicap, genetic information, someone who is a member of, applies to perform, or has an obligation to perform, service in a uniformed military service of the United States, including the National Guard, on the basis of that membership, application or obligation; veteran status, or any other bases protected by law. HSMC participates in E-Verify.