Social Media & Content Manager

Fellow; San Francisco (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

A leading company in the coffee industry seeks a Social Media & Content Manager to enhance their brand presence and community engagement. This role involves developing social media strategies, creating compelling content, and analyzing metrics to foster brand loyalty. The ideal candidate will have a passion for coffee and a strong background in social media management, with a focus on storytelling and community building.

Benefits

Employee Equity Plan

Generous Paid Time Off

401k

Health Insurance

Wellness Credits

Discounts on Fellow Products

Qualifications

• 4-6+ years in social media, content strategy, or brand marketing.
• Experience managing a brand’s social presence and community at scale.

Responsibilities

• Develop and execute social media strategy across platforms.
• Engage with the community and manage partnerships with influencers.
• Analyze performance metrics and optimize strategies.

Skills

Social Media Expertise

Copywriting

Visual Storytelling

Community Engagement

Data-Driven Strategy

Tools

Figma

Adobe Suite

Job description

Join to apply for the Social Media & Content Manager role at Fellow

Base pay range

$100,000.00/yr - $120,000.00/yr

About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. We’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for a Social Media + Content Manager to lead Fellow’s social media presence, content strategy, and community engagement. This role involves building Fellow into a cultural conversation, amplifying organic moments, and creating engaging content that fosters brand love.

This role is based in San Francisco, CA, and requires in-office presence 3 days per week.

Who You Are

• A keen cultural observer capable of turning trends into strategic content.
• A social media expert familiar with platform nuances and algorithms.
• A storyteller with strong copywriting and visual storytelling skills.
• A community builder who engages audiences and fosters organic brand love.
• A creative thinker experienced in developing scalable content formats.
• A self-starter with a proactive approach.
• A tastemaker with a good eye for design and aesthetics.
• A data-driven strategist who analyzes metrics to inform content strategy.
• A passionate coffee lover or eager to learn about coffee and Fellow’s mission.

What You’ll Do

• Develop and execute Fellow’s social media strategy across platforms like Instagram, TikTok, and YouTube.
• Manage the content calendar, ensuring high-quality, on-brand storytelling.
• Engage with the community, including customers and creators, to deepen relationships.
• Manage partnerships with content creators and influencers.
• Oversee influencer programs, ensuring brand alignment.
• Create content franchises to build engagement and loyalty.
• Identify and amplify organic cultural moments relevant to Fellow.
• Collaborate with creative teams to produce diverse content.
• Analyze performance metrics and optimize strategies accordingly.
• Stay updated on trends, platform shifts, and best practices.

Qualifications

• 4-6+ years in social media, content strategy, or brand marketing.
• Experience managing a brand’s social presence and community at scale.
• Strong writing and content development skills.
• Familiarity with social media management tools and analytics.
• Basic knowledge of content creation tools like Figma and Adobe Suite.
• Experience in lifestyle, coffee, food & beverage, or design brands is a plus.

Why You’ll Love This Role

• Own and evolve the expression of a beloved brand.
• Work in a creative, fast-paced environment.
• Experiment and set new benchmarks in content marketing.
• Competitive salary with employee equity plan.
• Generous paid time off, 401k, health insurance, wellness credits, and other benefits.
• Discounts on Fellow products and access to the best coffee.

Additional Details

Salary Range DOE: $100,000 - $120,000

Fellow values diversity and is committed to creating an inclusive environment. We encourage applicants from underrepresented groups to apply.