Social Media & Content Manager

GenLayer Labs; San Francisco (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

GenLayer Labs seeks a Social Media & Content Manager to enhance their brand voice across various digital platforms. This role involves creating compelling content, managing social presence, and working with teams to effectively communicate the company's innovative tech and AI-driven solutions. Ideal candidates will have strong writing skills and experience in community marketing, particularly in crypto.

Benefits

Work at the bleeding edge of AI and blockchain

Competitive salary + equity/rewards

Flexible hours and fully remote

Qualifications

• 2-5 years in content, social, or community marketing, ideally in crypto, tech, or startups.
• Exceptional writing and editing skills, especially for short-form.
• Familiarity with GenAI tools like GPT, Midjourney, DALL-E is a plus.

Responsibilities

• Own social presence across multiple platforms and craft engaging content.
• Collaborate with teams to translate technical innovations into narratives.
• Experiment with creative formats for content.

Skills

Writing

Social Media Management

Content Creation

Community Engagement

Tools

Typefully

TweetDeck

Notion

Canva

Buffer

Job description

About GenLayer Labs

GenLayer Labs is a decentralized AI research collective building the trust infrastructure for the AI Age. We are the developers of GenLayer—an open, AI-driven Court of the Internet—a synthetic jurisdiction where autonomous agents and protocols can reason, transact, and govern at machine speed with sovereignty, transparency, and trust. Our infrastructure enables autonomous agents and smart contracts to access live web data, interpret natural language, and resolve disputes using AI consensus.

Backed by Maelstrom (Arthur Hayes), Arrington Capital, and North Island Ventures, we're defining a new category of decentralized infrastructure: trustless decision-making for the AI age.

Role Overview

We're looking for GenLayer's first Social Media & Content Manager, a creative, strategic, and crypto-native storyteller who can own and grow our digital presence. You'll be responsible for building GenLayer's brand voice across X (Twitter), LinkedIn, YouTube, Telegram, Discord, and future platforms, and translating complex ideas into clear, compelling content.

You'll work directly with the CMO and help shape how the world understands this entirely new category of infrastructure.

What You'll Do

• Own our social presence across Twitter/X, LinkedIn, Telegram, YouTube, and Discord, crafting a unified voice and steady stream of engaging content
• Create and manage content, from posts and threads to newsletters, blog articles, scripts, and memes
• Collaborate cross-functionally with founders, engineers, community, and design to translate technical innovations into accessible, high-impact narratives
• Support major launches and campaigns like testnets, protocol upgrades, and partnerships
• Track performance and optimize with clear KPIs (engagement, growth, reach, shares, sentiment, etc.)
• Experiment creatively with formats (video, infographics, threads, AMAs, memes) to push the boundaries of what blockchain + AI content can be
• Help grow and support our community of developers, validators, and ecosystem partners
  
  
  

Requirements

• 2-5 years in content, social, or community marketing, ideally in crypto, tech, or startups
• Exceptional writing and editing skills, especially for short-form
• Experience using scheduling and analytics tools (e.g. Typefully, TweetDeck, Notion, Canva, Buffer, etc.)
• Familiarity with GenAI tools (GPT, Midjourney, DALL-E, etc.) a plus
• Knowledge of DeFi, L2s, and AI/LLMs is a big bonus
  
  

You Might Be a Fit If...

• You're crypto-native and live on X/Twitter, Telegram, and Discord
• You know how to write with clarity and authority, and love translating big ideas into punchy, accessible language
• You've owned a social account or community before and grown it from zero to x
• You have strong instincts for what content performs in Web3 and why
• You're passionate about AI, crypto, and the frontier of decentralized infrastructure
• You're highly collaborative, curious, and not afraid to experiment
• Bonus: You've created threads, memes, blog posts, or videos that went viral
  
  
  

Benefits

• Work at the bleeding edge of AI and blockchain
• Be part of a small, experienced, and ambitious team with deep conviction
• Shape the story of a protocol creating an entirely new category—AI-powered, trustless decision-making
• Competitive salary + equity/rewards
• Flexible hours and fully remote