Social Media & Content Lead (Equity Eligible)

BARK, Inc.; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Equity

Healthcare for you and your pup

Pet wellness benefits

401(k)

Team lunches

Cold brew on tap

Dogs to pet

Job summary

BARK, Inc. is seeking a senior social and content leader to shape how millions experience the brand in a hybrid New York environment.

You'll build AI-enabled content systems, guide a high-performing team, and craft social-first campaigns that blend original ideas with creator collaborations, all while embracing culture and data to drive meaningful business impact. Must love dogs and thrive in fast-paced, creative settings.

Qualifications

• Experience leading social media and content strategy for a consumer-facing brand.
• Deep understanding of today’s social platforms, creator economy, and internet culture.
• Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis.

Responsibilities

• Lead social media and content strategy across every platform.
• Build an AI-enabled content engine to speed up ideation and production.
• Develop original social-first campaigns and partnerships with creators.
• Use data, listening, and AI tools to improve creative strategy and identify opportunities for the business.
• Lead and grow a high-performing team, fostering curiosity and ownership.

Skills

Portfolio

Social strategy

AI in creative

Team leadership

Creativity instincts

Job description

BARK, Inc. is seeking a senior social and content leader to shape how millions experience the brand in a hybrid New York environment.

You'll build AI-enabled content systems, guide a high-performing team, and craft social-first campaigns that blend original ideas with creator collaborations, all while embracing culture and data to drive meaningful business impact. Must love dogs and thrive in fast-paced, creative settings.