Senior Social Media & Content Strategy Lead

BARK; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Equity

Comprehensive healthcare for you and a

Pet wellness benefits

401(k)

Team lunches

Cold brew on tap

Dogs to pet in office

Job summary

Bark is seeking a Senior Manager, Social Media & Content Strategy to lead our social media and content strategy across platforms from our NY offices. You will partner with Creative, Growth, Product Marketing, PR, and Customer Experience to craft content that resonates with millions of fans.

You will also build an AI-enabled engine to accelerate ideas and automate repetitive work. You will manage a high-performing team, shape original campaigns, and leverage data, community insights, and AI tools

Qualifications

• A portfolio showcasing standout work for a consumer brand.
• Experience leading social media and content strategy that drove business impact.
• Experience using AI throughout the creative process—from ideation to performance analysis.

Responsibilities

• Lead social media and content strategy across all platforms for Bark.
• Build an AI-enabled content engine to increase speed and output of ideas.
• Develop original social-first campaigns with creators and cultural moments.
• Use data, social listening, and AI tools to refine creative strategy.

Skills

Portfolio display

Social media strategy

AI in creative process

Creativity with data balance

Team leadership

Experimentation and curiosity

Strategic and hands-on writing

Dog lover

Tools

Social listening platforms

Job description

Bark is seeking a Senior Manager, Social Media & Content Strategy to lead our social media and content strategy across platforms from our NY offices. You will partner with Creative, Growth, Product Marketing, PR, and Customer Experience to craft content that resonates with millions of fans.

You will also build an AI-enabled engine to accelerate ideas and automate repetitive work. You will manage a high-performing team, shape original campaigns, and leverage data, community insights, and AI tools