Social Media Manager New York

BARK, Inc.; New York (NY); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Equity

Healthcare for you and your pup

Pet wellness benefits

401(k)

Team lunches

Cold brew on tap

Dogs to pet

Job summary

BARK, Inc. is seeking a senior social and content leader to shape how millions experience the brand in a hybrid New York environment.

You'll build AI-enabled content systems, guide a high-performing team, and craft social-first campaigns that blend original ideas with creator collaborations, all while embracing culture and data to drive meaningful business impact. Must love dogs and thrive in fast-paced, creative settings.

Qualifications

• Experience leading social media and content strategy for a consumer-facing brand.
• Deep understanding of today’s social platforms, creator economy, and internet culture.
• Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis.

Responsibilities

• Lead social media and content strategy across every platform.
• Build an AI-enabled content engine to speed up ideation and production.
• Develop original social-first campaigns and partnerships with creators.
• Use data, listening, and AI tools to improve creative strategy and identify opportunities for the business.
• Lead and grow a high-performing team, fostering curiosity and ownership.

Skills

Portfolio

Social strategy

AI in creative

Team leadership

Creativity instincts

Job description

Brooklyn, NY | Full-Time | Hybrid In Office/WFH

ABOUT BARK

Think Disney for dogs. We aren't just selling toys; we're creating the joy, connection, and delightful chaos that defines the bond between dogs and their people. At our core, we believe dogs make life better, and we're on a mission to return the favor by building THE Dog Company.

We operate at the intersection of data, technology, and pure creativity. We move fast, test relentlessly, and use real feedback from millions of pups to build smarter systems, better products, and more meaningful experiences. We're looking for people who want to challenge the status quo and help us invent what's next for dogs and their humans.

THE TEAM

The Brand Team is in the business of making people smile before they ever buy anything. We create the stories, campaigns, and moments that make BARK one of the internet's favorite brands to follow.

Social sits at the center of that work. You'll shape how millions of people experience BARK every day, partnering with Creative, Growth, Product Marketing, PR, and Customer Experience to create content people choose to watch, share, save, and send to the group chat.

WHO WE'RE SNIFFING FOR

The internet is weird. We like it that way.

We're looking for someone who knows great social isn't built in approval meetings—it's built by people who understand culture, trust their instincts, and know when to throw the playbook out the window.

You think in content series instead of one-off posts. You bookmark weird TikToks for inspiration. You know the difference between chasing a trend and creating one. You understand that the comments section can be just as valuable as the post itself.

You're excited about AI because it helps you create better work—not because it replaces creativity. You use it to brainstorm, spot patterns, automate the repetitive stuff, analyze what's resonating, and spend more time making ideas people actually care about.

You have strong creative instincts, good judgment, and know when to move fast, when to take a risk, and when to leave the trend alone.

KEY DUTIES

• Make BARK one of the internet's favorite brands by leading our social media and content strategy across every platform.
• Build an AI-enabled content engine that helps the team create smarter, move faster, and spend more time making great ideas instead of managing repetitive work.
• Keep BARK delightfully unpredictable by developing original social-first campaigns, partnering with creators, jumping on the right cultural moments, and occasionally creating a few of our own.
• Use performance data, social listening, audience insights, and emerging AI tools to continuously improve our creative strategy and uncover opportunities for the broader business.
• Lead and develop a high-performing team while fostering a culture of curiosity, experimentation, ownership, and creative ambition.

WHAT YOU BRING

• A portfolio that makes us say, "Wait...you did that?"
• Experience leading social media and content strategy for a consumer-facing brand with work that drove meaningful business impact.
• Deep understanding of today's social platforms, creator economy, internet culture, and how people actually consume content.
• Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis.
• Strong creative instincts balanced with a healthy respect for data.
• Experience building content strategies that combine original creative, creators, user-generated content, and community.
• Experience leading and developing high-performing teams, agencies, or creators.
• A bias toward experimentation, curiosity, and finding smarter ways to work.
• The ability to zoom out and think strategically while still getting excited about writing the perfect caption or jumping into the comments.
• Must love dogs.

This is a full-time role based in our NY Offices in DUMBO, Brooklyn. We offer competitive compensation, equity, comprehensive healthcare for both you and your pup, pet wellness benefits, 401(k), team lunches, cold brew on tap, and plenty of dogs to pet throughout the day.

PAY TRANSPARENCY

• The base salary range for this position is $140,000- $160,000
• This position is eligible for equity.
• This compensation range is based on BARK's good-faith estimate at the time of posting and may change in the future. Actual compensation will depend on experience, skills, location, internal equity, and other job-related factors.