Social Media & Content Lead — Brand Storyteller

Atlanta Ballet, Inc.; Atlanta (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Atlanta Ballet, Inc. is seeking a Social Media Manager & Content Specialist to support its marketing and brand strategy through content creation, social media management, audience engagement, and performance reporting.

The role develops and measures social media strategies to advance organizational goals, strengthen brand awareness, and connect with patrons, students, alumni, donors, and media audiences. The ideal candidate is a strong storyteller with writing skills and a passion for engaging

Qualifications

• Experience managing social media for a brand or performing arts institution.
• Strong writing and storytelling abilities for digital content.
• Ability to analyze performance data and translate into actionable insights.
• Experience creating photo and video content for campaigns.
• Strong design sense and proficiency with editing software.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop, plan, and schedule content supporting Atlanta Ballet and Centre for Dance Education initiatives, performances, programs, and events.
• Manage all Atlanta Ballet and Centre for Dance Education social media channels.
• Monitor and respond to comments, messages, and audience interactions in a timely manner.
• Create compelling platform-specific content, including copy, photography, video, and graphics.
• Research trends and opportunities to increase audience engagement and reach.
• Track and analyze channel performance and provide monthly reports and insights to the Chief Marketing Officer.
• Collaborate with departments to amplify stories that support institutional goals.
• Attend performances, events, and activities to capture real-time content (evenings/weekends).

Skills

Social media management

Analytics & reporting

Copywriting

Video editing

Photography

Cross-department collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Hootsuite

Adobe Creative Suite

Job description

Atlanta Ballet, Inc. is seeking a Social Media Manager & Content Specialist to support its marketing and brand strategy through content creation, social media management, audience engagement, and performance reporting.

The role develops and measures social media strategies to advance organizational goals, strengthen brand awareness, and connect with patrons, students, alumni, donors, and media audiences. The ideal candidate is a strong storyteller with writing skills and a passion for engaging