Social Media Manager & Content Specialist

Atlanta Ballet, Inc.; Atlanta (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Atlanta Ballet, Inc. is seeking a Social Media Manager & Content Specialist to support its marketing and brand strategy through content creation, social media management, audience engagement, and performance reporting.

The role develops and measures social media strategies to advance organizational goals, strengthen brand awareness, and connect with patrons, students, alumni, donors, and media audiences. The ideal candidate is a strong storyteller with writing skills and a passion for engaging

Qualifications

• Experience managing social media for a brand or performing arts institution.
• Strong writing and storytelling abilities for digital content.
• Ability to analyze performance data and translate into actionable insights.
• Experience creating photo and video content for campaigns.
• Strong design sense and proficiency with editing software.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop, plan, and schedule content supporting Atlanta Ballet and Centre for Dance Education initiatives, performances, programs, and events.
• Manage all Atlanta Ballet and Centre for Dance Education social media channels.
• Monitor and respond to comments, messages, and audience interactions in a timely manner.
• Create compelling platform-specific content, including copy, photography, video, and graphics.
• Research trends and opportunities to increase audience engagement and reach.
• Track and analyze channel performance and provide monthly reports and insights to the Chief Marketing Officer.
• Collaborate with departments to amplify stories that support institutional goals.
• Attend performances, events, and activities to capture real-time content (evenings/weekends).

Skills

Social media management

Analytics & reporting

Copywriting

Video editing

Photography

Cross-department collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Hootsuite

Adobe Creative Suite

Job description

Department: Marketing
Reports To: Chief Marketing Officer

Position Summary

The Social Media Manager & Content Specialist is responsible for supporting Atlanta Ballet’s marketing and brand strategy through content creation, social media management, audience engagement, and performance reporting.

This role develops, implements, and measures social media and digital content strategies that advance organizational goals, strengthen brand awareness, and foster meaningful connections with Atlanta Ballet audiences, including patrons, students, alumni, donors, parents, and members of the media. The ideal candidate is an exceptional storyteller with strong creative instincts, excellent writing skills, and a passion for engaging audiences across digital platforms.

• Proficiency with social media management platforms, preferably Hootsuite
• Strong understanding of social media analytics and performance reporting
• Excellent copywriting and storytelling skills
• Strong visual design sensibility with experience in photo and video editing
• Ability to communicate and collaborate effectively across departments
• Creative, proactive, and highly organized
• Passion for digital trends, emerging platforms, and audience engagement

Social Media Management

• Develop, plan, and schedule content that supports Atlanta Ballet and Centre for Dance Education initiatives, performances, programs, and events.
• Manage all Atlanta Ballet and Centre for Dance Education social media channels.
• Monitor and respond to comments, messages, and audience interactions in a timely and professional manner.
• Create compelling platform-specific content, including copy, photography, video, and graphics.
• Research trends, opportunities, and best practices to increase audience engagement and reach.
• Track and analyze channel performance and provide monthly reports and insights to the Chief Marketing Officer.
• Collaborate with departments across the organization to identify and amplify stories that support institutional goals.
• Attend performances, events, and special activities, including occasional evenings and weekends, to capture and create real-time content.

Digital Marketing

• Partner with internal and external digital marketing teams to develop and execute paid media campaigns across multiple platforms.
• Research and implement innovative uses of photography and video for digital advertising campaigns.
• Coordinate with photographers, videographers, and the Design Director to plan and secure creative assets for marketing initiatives.
• Assist in the concept development and creation of assets for paid and organic campaigns.

Asset Management

• Manage the photo approval process in collaboration with the Artistic Director, Dean of the Centre for Dance Education, dancers, choreographers, guest artists, stagers, and photographers.
• Organize, catalog, and archive photography and video assets from performances, rehearsals, classes, events, and other organizational activities.
• Maintain and manage digital assets to support design projects, email marketing campaigns, social media, website content, and other organizational needs.
• Serve as a resource for internal teams seeking photography and video assets.

Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, Journalism, Public Relations, or a related field, or equivalent professional experience.
• Demonstrated experience managing social media platforms for a brand, organization, or performing arts institution.
• Strong design skills and proficiency with content creation and editing software.
• Experience in creating photo and video content for social and digital marketing campaigns.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Knowledge of digital content production and social media best practices.
• Strong analytical skills with the ability to interpret performance data and provide actionable insights.
• Outstanding written and verbal communication skills.
• Exceptional attention to detail, organization, and follow-through.
• Appreciation for the performing arts, dance, or live entertainment is a plus.

Atlanta Ballet believes that diversity, equity, inclusion, and access are critical to our success and growth as an institution as we seek to recruit, develop, and retain uniquely qualified and talented candidates from a diverse pool. Our goal is to be reflective, both onstage and off, and at all job levels, of the audiences we engage. Atlanta Ballet is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and existing employees without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, citizenship status, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, or any protected category prohibited by local, state, or federal law.