Digital Strategy & Content Director — Lead Brand Growth

Miami City Ballet; Miami Beach (FL); On-site; USD 95,000 - 115,000; Full time

Job summary

Miami City Ballet seeks a Director of Digital Strategy & Content to shape our online presence across website, social, email and campaigns. You will own the digital roadmap, partner with marketing and artistic teams, and lead production for editorial and video content that engages new and existing audiences.

You will manage content calendars, coordinate with external partners, and drive data-driven decisions to grow audience, increase subscriptions and ticket sales, while preserving MCB’s

Qualifications

• Significant experience leading digital strategy, content, platforms or audience engagement.
• Strong command of website, social, email, digital campaigns and analytics.
• Production fluency: workflows for production, capture, editing, color, sound and delivery.

Responsibilities

• Own day-to-day execution of organic social, editorial and website content and content calendar.
• Develop and lead the digital roadmap aligned with marketing, artistic and institutional priorities.
• Partner with acquisition, retention, donor, and ticketing teams on campaigns and conversion.

Skills

Digital strategy

Content creation

Audience engagement

Analytics & data-driven decision

Team leadership

Tools

Adobe Creative Cloud

Job description

Miami City Ballet seeks a Director of Digital Strategy & Content to shape our online presence across website, social, email and campaigns. You will own the digital roadmap, partner with marketing and artistic teams, and lead production for editorial and video content that engages new and existing audiences.

You will manage content calendars, coordinate with external partners, and drive data-driven decisions to grow audience, increase subscriptions and ticket sales, while preserving MCB’s