Social Media Content Designer — Motion & AI Driven

Generac Power Systems Inc; North Prairie (WI); On-site; USD 60,000 - 90,000; Full time

Job summary

Generac Power Systems Inc. is seeking a Social Media Content Designer to translate complex ideas and brand stories into assets for Instagram, TikTok, LinkedIn, and YouTube Shorts.

Embedded in the social team, you will own the creative direction, adapt trends for both B2C and B2B audiences, and balance brand consistency with social relevance.

The role requires a strong portfolio, motion and video editing skills, and fluency with AI-enabled workflows to speed up production while maintaining quality.

Qualifications

• Bachelor’s degree in graphic design or related field, or equivalent experience.
• Portfolio of social media content with measurable impact.
• Experience designing platform-native static, motion and short-form video content.

Responsibilities

• Create and edit social media assets across formats including static graphics and short-form video.
• Own creative direction for social media within brand style.
• Transform complex topics into simple, memorable visual content.
• Develop concepts for social behavior and engage audiences.
• Organize and manage a high volume of creative projects.

Skills

Social media design

Video editing

Motion graphics

Platform knowledge

AI-assisted creativity

Education

Bachelor’s degree in graphic design or related field

Tools

Canva

CapCut

Instagram Edits

Adobe Creative Suite

Job description

Generac Power Systems Inc. is seeking a Social Media Content Designer to translate complex ideas and brand stories into assets for Instagram, TikTok, LinkedIn, and YouTube Shorts.

Embedded in the social team, you will own the creative direction, adapt trends for both B2C and B2B audiences, and balance brand consistency with social relevance.

The role requires a strong portfolio, motion and video editing skills, and fluency with AI-enabled workflows to speed up production while maintaining quality.