Social Media Content Designer: Visual Storyteller for Impact

DR Power LLP; Waukesha, Northern (WI, KY); Hybrid; USD 60,000 - 100,000; Full time

Job summary

Generac seeks a Social Media Content Designer to translate complex ideas into static and motion content tailored for Instagram, TikTok, LinkedIn and YouTube Shorts. You will own creative direction within brand guidelines and collaborate with social, marketing and business teams to turn ideas into high-quality assets at speed.

The role requires strong visual storytelling, motion/video editing skills, and the ability to adapt trends for a brand, with a focus on platform-native content and

Qualifications

• Bachelor’s degree in graphic design or related field, or equivalent experience.
• 4-6 years’ experience designing content specifically for social media and a portfolio that highlights previous brand work.

Responsibilities

• Create and edit social media assets across formats including static graphics, motion, short-form video and other platform-native creative executions.
• Own creative direction for social media within our brand style, mentoring other team members on great social design and editing.
• Transform complex topics into simple, compelling visual sound bites that audiences can quickly understand and engage with.
• Develop concepts designed for social behavior and maintain a recognizable social look and feel.

Skills

Social media

Visual storytelling

AI workflows

Video editing

Brand consistency

Platform-native content

Content strategy

Trend spotting

Education

Bachelor’s degree in graphic design or related field

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Generac seeks a Social Media Content Designer to translate complex ideas into static and motion content tailored for Instagram, TikTok, LinkedIn and YouTube Shorts. You will own creative direction within brand guidelines and collaborate with social, marketing and business teams to turn ideas into high-quality assets at speed.

The role requires strong visual storytelling, motion/video editing skills, and the ability to adapt trends for a brand, with a focus on platform-native content and