Social Media & Content Creator - Beauty

Aquent; New York (NY); On-site; USD 26,000 - 44,000; Part time

Job summary

Aquent is partnering with a leading global beauty brand to identify a Social Media Manager/Content Creator who can blend strategic thinking with hands-on content development. The role focuses on creating social-native beauty content for TikTok, Instagram, and YouTube, spanning concept to filming, editing, and performance analysis.

This is a part-time position based in New York with up-to-date brand collaboration.

Qualifications

• 1–3 years of hands-on social media and content creation experience.
• A recent college graduate or early-career social professional with a genuine passion for beauty.
• Ability to create social content from concept through final edit.
• Strong understanding of TikTok, Instagram Reels/Stories, and YouTube Shorts.
• Ability to spot trends and quickly turn them into engaging content.
• Proficient video editing on mobile/desktop (CapCut, Premiere).
• Exceptional writing to craft hooks and captions in brand voice.
• Strong visual instincts for native, authentic beauty content.

Responsibilities

• Create social-first content for TikTok, Instagram Reels/Stories, YouTube Shorts.
• Identify trends and translate into brand opportunities.
• Develop hooks, concepts, captions, and platform-native storytelling.
• Film and edit content using mobile devices and editing tools.
• Own content development from ideation through post‑production.
• Collaborate with brand teams, creators, agencies, and influencers.
• Manage social content calendar aligned with campaigns.
• Monitor conversations and trends to drive real-time content.
• Draft social copy reflecting the brand voice.
• Work with teams to ensure assets align with best practices.
• Experiment with AI tools and new formats.
• Analyze performance and translate learnings.
• Support activations and events as needed.

Skills

Social content creation

Trend identification

Video editing

TikTok platform knowledge

Instagram Reels familiarity

Brand voice writing

Collaboration

Fast-paced workflow

Travel willingness

Tools

CapCut

Adobe Premiere

AI content ideation tools

Job description

Job Title: Social Media Manager/Content Creator (Beauty)

Client Location: New York, NY

Starting: 2026-08-25

Pay Comments: up to $31.91/hour

Hours: Part-time

Are you obsessed with beauty, social media, and the culture happening online? Do you know how to spot a TikTok trend early, turn it into compelling branded content, and create a hook that makes people stop scrolling?

Aquent is partnering with a leading global beauty company to find a Social Media & Content Creator who will help shape how a beloved beauty brand connects with consumers across social. This is a highly hands‑on role for someone who can think strategically, create engaging content, move quickly, and understand what makes beauty content resonate online.

About the Role

We are looking for a social-native content creator who lives and breathes beauty, internet culture, and emerging social trends. You will play a key role in developing and executing social content across multiple beauty franchises, partnering closely with brand, creative, agency, and influencer teams.

This is not a purely community management or social publishing role. Content creation is a core part of the position. We are looking for someone who can take an idea from trend identification → concept → hook → filming → editing → publishing → performance analysis.

The ideal candidate understands how to make content feel native to TikTok, Instagram, and YouTube rather than simply repurposing traditional brand advertising for social.

What You’ll Do

• Create social-first content for TikTok, Instagram Reels/Stories, YouTube Shorts, and other emerging platforms, including lo-fi video, photography, behind-the-scenes content, trend-driven content, and live/event coverage.
• Identify emerging beauty, cultural, creator, and platform trends and quickly translate them into relevant brand opportunities.
• Develop compelling hooks, concepts, captions, and platform-native storytelling designed to stop the scroll and drive engagement.
• Film and edit content using mobile devices and editing tools, with the ability to work comfortably both in front of and behind the camera.
• Own content development from ideation through post-production, collaborating with brand teams, creators, influencers, agencies, and subject-matter experts.
• Contribute to social content strategy across multiple beauty franchises, balancing immediate cultural opportunities with broader brand and product priorities.
• Build, manage, and execute the social content calendar in alignment with marketing initiatives, product launches, influencer activations, and key cultural moments.
• Monitor social conversations, search behavior, competitive activity, and creator trends to identify opportunities for real-time content.
• Serve as a social copywriter, creating concise, engaging, platform-specific copy that reflects the brand’s voice.
• Draft creative briefs for agencies and creators and help guide content development to ensure assets are strategically aligned with social best practices.
• Experiment with emerging platforms, formats, AI tools, and creative techniques to develop more effective and engaging content.
• Monitor content performance and social KPIs using native platform analytics and social listening tools, translating results into actionable learnings for future content.
• Partner with customer care, advocacy, marketing, digital, retailer, and agency teams to ensure a cohesive consumer experience.
• Support social giveaways and activations, including rules, winner selection, outreach, fulfillment, and related administrative needs.

What We’re Looking For

Must-Have Qualifications

• 1–3 years of hands-on social media and content creation experience, including agency, in-house, publisher, creator, or brand experience.
• A recent college graduate or early-career social professional with a genuine passion for beauty, personal care, creators, and internet culture.
• Demonstrated ability to create social content from concept through final edit—not simply manage a content calendar or publish content created by others.
• Strong understanding of what makes content successful on TikTok, Instagram Reels/Stories, and YouTube Shorts, including trends, hooks, editing styles, pacing, sounds, formats, and audience behavior.
• Ability to spot trends and quickly turn them into relevant, engaging content.
• Strong video editing skills using mobile or desktop editing tools such as CapCut, Adobe Premiere, or similar platforms.
• Exceptional writing skills and the ability to create compelling hooks, captions, and social copy in a distinct brand voice.
• Strong visual instincts and an understanding of how to make beauty content feel native, current, authentic, and culturally relevant.
• Strategic thinker who can connect individual pieces of content to broader brand, campaign, and business objectives.
• Comfortable working in a high-volume, fast-paced environment, managing multiple franchises, priorities, and content opportunities simultaneously.
• Highly collaborative, adaptable, detail-oriented, and comfortable receiving feedback and iterating quickly.
• Willingness to travel for events and content opportunities as needed.

Nice-to-Have Qualifications

• Experience working with beauty creators, influencers, or talent.
• Agency experience supporting high-volume social content.
• Familiarity with social listening and management platforms.
• Experience with social analytics and performance reporting.
• Experience using AI tools for content ideation, image generation, editing, or creative development.
• On-camera experience or comfort appearing in social content.
• Experience supporting product launches, influencer campaigns, events, or real-time social activations.

The Ideal Candidate

You are someone who:

Thinks like a strategist. You understand why a piece of content will resonate—not just how to make it.

Creates like a creator. You can pick up your phone, develop an idea, film it, edit it, add the right hook, and turn it into something people actually want to watch.

Moves like the internet. You recognize trends, cultural moments, sounds, formats, and conversations quickly and know when and how a brand should participate.

Understands beauty culture. You genuinely follow beauty creators, brands, launches, conversations, and trends—and you’re excited to bring that perspective to a global beauty brand.

Can handle volume. You thrive when there are multiple franchises, launches, campaigns, creators, and social opportunities moving at once.

Most importantly, you have receipts. Show us the content you’ve created. Your portfolio or social accounts will be an important part of how we understand your creative capabilities.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

Global beauty company specializing in cosmetics, skincare, haircare, and fragrance. Operates with a strong focus on innovation, sustainability, and diversity, offering workers opportunities to work with leading brands, cutting-edge research, and a fast-paced, dynamic environment. The company values creativity, entrepreneurship, and professional growth, making it an exciting place for those passionate about beauty, marketing, science, and digital transformation.