Social Media Brand Manager

ManpowerGroup Global, Inc.; New York (NY); Hybrid; USD 41,000 - 43,000; Full time

Benefits offered by this job

Health plans

Flexible spending accounts

Retirement options

Job summary

ManpowerGroup Global, Inc. in New York, NY is seeking a Social Media Brand Manager to drive hair care brand storytelling across TikTok, Instagram, Facebook, Pinterest, YouTube and X. The role is hybrid and focuses on developing engaging content and strategic campaigns.

The ideal candidate has 1–3 years in social media, a BA/BS in Marketing or Communications, and strong CapCut/Canva skills to deliver platform-native content and calendar-driven posts.

Qualifications

• 1–3 years of experience in social media, content creation, or community management.
• BA/BS degree in Marketing, Communications, Journalism, or related field.
• Deep understanding of TikTok, Instagram Reels/Stories, YouTube Shorts.
• Proficiency with mobile content capture and editing tools such as CapCut or Canva.

Responsibilities

• Support day-to-day community management and engagement across multiple platforms.
• Create compelling, platform-native content aligned with brand voice and campaigns.
• Build and manage social media content calendars for timely delivery.
• Leverage listening, analytics, and insights to optimize performance.
• Collaborate with Advocacy, Marketing, Digital, and Brand teams on campaigns.

Skills

Social media strategy

Content creation

Community management

Platform knowledge

Education

BA/BS in Marketing or Communications

Tools

CapCut

Canva

Job description

Our client, a leading player in the beauty and lifestyle industry, is seeking a dedicated and innovative Social Media Brand Manager to join their dynamic team. As a vital part of the Brand Image and Experience department, you will support the development and execution of engaging social media strategies that resonate with diverse audiences. The ideal candidate will demonstrate creativity, strategic thinking, and a passion for digital culture, aligning seamlessly with the organization’s commitment to inclusivity and excellence.

Social Media Brand Manager

Location: New York, NY - Hybrid
Pay Range: $30-31/hr
Must Have: Hair Care/ Hair Brand content creation experience
Note: Strong strategic thinking, content creation skills, and the experience required to manage Hair care brand's high volume. - also absolutely need either their portfolio link or the one they manage to better understand their content creation skills.

What's the Job?

• Support day-to-day community management and engagement across multiple social media platforms including TikTok, Instagram, Facebook, Pinterest, YouTube, and X.
• Create compelling, platform-native content that aligns with brand voice and campaign objectives, including capturing content at events and behind-the-scenes moments.
• Build and manage social media content calendars, ensuring timely and strategic content delivery across all channels.
• Leverage social listening, analytics, and cultural insights to identify trending opportunities and optimize content performance.
• Collaborate with cross-functional teams such as Advocacy, Marketing, Digital, and Brand to align social initiatives with product launches and influencer campaigns.

What's Needed?

• 1–3 years of experience in social media, content creation, or community management within a digital or agency setting.
• BA/BS degree in Marketing, Communications, Journalism, or a related field.
• Deep understanding of performance drivers on TikTok, Instagram (Reels/Stories), and YouTube (Shorts).
• Proficiency with mobile content capture and editing tools such as CapCut, Canva, or similar platforms.
• Strong collaborative skills, attention to detail, and ability to thrive in a fast-paced environment.

What's in it for me?

• Opportunity to work with a passionate and innovative team dedicated to beauty and lifestyle excellence.
• Engagement in creative projects that influence digital culture and consumer engagement.
• Exposure to emerging social media platforms and AI tools, fostering professional growth.
• Participation in a diverse and inclusive work environment that values your unique perspective.
• Access to comprehensive benefits including health plans, flexible spending accounts, and retirement options.

Upon completion of waiting period, consultants are eligible for:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k), Plus Match
• Weekly Pay