Social Media & Content Coordinator

Kansas State University; Manhattan (KS); Hybrid; USD 45,000 - 55,000; Full time

Job summary

Kansas State University Salina is seeking a creative Social Media & Content Coordinator to drive day-to-day social media and digital content. You’ll publish content, shoot short-form videos, photos, and interviews, and support recruitment campaigns while tracking performance across platforms.

Working with marketing and recruitment teams, you’ll showcase student stories, programs, and campus initiatives, helping strengthen enrollment efforts and community engagement.

Qualifications

• Requires a high school diploma (or equivalent)
• Four years of relevant experience.

Responsibilities

• Create and publish engaging content across platforms.
• Capture campus stories via short-form video, photography and interviews.
• Support recruitment and engagement campaigns.
• Monitor audience interaction and track content performance.
• Collaborate with recruitment, engagement and marketing teams to highlight students, programs, partnerships, events, and campus initiatives.
• Adapt content for multiple platforms and audiences.

Skills

Social media strategy

Copywriting

Visual storytelling

Short-form video

Photography

Audience engagement

Content scheduling

Analytics

Adobe Creative Cloud

Canva

Education

Bachelor's degree in communications marketing public relations journalism digital media advertising integrated marketing communications or related field

Tools

Adobe Creative Cloud

Canva

Job description

Social Media & Content Coordinator

Kansas State University Salina is seeking a dedicated, creative Social Media and Content Coordinator to support the day-to-day execution of K-State Salina's social media and digital content efforts across platforms. This position creates and publishes engaging content, captures campus stories through short-form video, photography and interviews, supports recruitment and engagement campaigns, monitors audience interaction, and tracks content performance.

Working closely with recruitment, engagement and marketing colleagues, the coordinator helps showcase K-State Salina's students, programs, partnerships, events, facilities and outcomes in timely, audience-focused ways. The Social Media and Content Creator role is designed to strengthen awareness, support recruitment and enrollment, promote new academic programs and campus initiatives, and build meaningful connections with prospective students, families, current students, alumni, industry partners, employees and the broader community.

About Us

K-State Salina Aerospace and Technology Campus is a distinctive part of Kansas State University. Located in Salina, Kansas, approximately 65 miles west of K-State's Manhattan campus, Salina offers a close-knit campus environment with the opportunities and resources of a Big 12 university. Our campus is centered on innovative learning, real-world experiences and industry connections. Students work alongside faculty and industry partners in fields that are shaping the future of aviation, engineering and technology.

Worksite Description

This position is Hybrid eligible. Candidates must be on campus regularly throughout each work week. Hybrid eligibility will be evaluated based on individual performance. All employees must reside in the United States when they begin working to comply with state law. K-State is unable to provide remote or hybrid work opportunities for residents of the state of Idaho.

What You'll Need to Succeed

Minimum Qualifications

• Requires a high school diploma (or equivalent)
• Four years of relevant experience.
• Requirements may be met through a combination of work experience and education.

Preferred Qualifications

• Bachelor's degree in communications, marketing, public relations, journalism, digital media, advertising, integrated marketing communications, or a related field.
• Two or more years of relevant professional experience creating and publishing social media or digital content for an organization, brand, agency, business, nonprofit, public institution, or comparable setting.
• A portfolio demonstrating strong social copywriting, visual storytelling, short-form video, photography and audience engagement.
• Experience creating content for multiple social platforms and adapting creative approaches for different audiences.
• Experience supporting the promotion or launch of a product, service, academic program, initiative, partnership or event.
• Experience with social media scheduling, analytics, listening, reporting, paid promotion or performance optimization.
• Proficiency with Adobe Creative Cloud, Canva or comparable content-production tools and the ability to capture and edit high-quality content using mobile and professional equipment.
• Experience in higher education, student recruitment, enrollment marketing, workforce development, aviation, technology, industry, or another mission-driven or audience-focused environment.
• Knowledge of accessibility, brand stewardship, copyright, permissions, privacy and responsible social media practices.
• Strong writing, interpersonal communication, organization, project coordination, adaptability, initiative, creativity, professionalism and follow-through.

Sponsorship Eligibility

Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship.

Anticipated Hiring Pay Range

$45,000 - $55,000. Salary offers commensurate on experience and education.