Director of Digital Media Communications

Kansas State University; Manhattan (KS); On-site; USD 90,000 - 130,000; Full time

Job summary

Kansas State University – K-State Athletics is seeking a full-time Director of Social Media and Digital Strategy to lead content strategy, create engaging assets, and guide day-to-day management of our social channels.

You will provide live game coverage, analyze performance data, mentor the social media internship program, and collaborate with partners across athletics to tell compelling stories while coordinating evenings and weekend coverage.

Qualifications

• Bachelor's degree in marketing, journalism, communications, computer science, sport management or a related field.
• Two or more years of experience in web management and maintenance for daily website operations.
• Experience with various content management systems.
• Writing, editorial and communication experience/skills.
• Strong familiarity with Facebook, Twitter, Instagram, TikTok, etc.
• Basic knowledge of Adobe Creative Cloud with Photoshop and InDesign.
• Knowledge of NCAA rules and regulations.

Responsibilities

• Responsible for day-to-day content management of assigned social media accounts, including planning, scheduling and executing creative assets.
• Creatively engage fans on social media before, during and after sporting events to build audience.
• Provide live game coverage for K-State Athletics sporting events on social media.
• Measure content performance and use data to continuously optimize strategy and workflow.
• Participate in weekly meetings to ensure content is being properly planned for and distributed across social media channels.
• Oversee the social media internship program, including scheduling and training.
• Maintain regular office hours, schedule project meetings and complete other associated work throughout the week, including nights and weekends as needed.
• Duties relating to storytelling, brand building, fan engagement through K-State's digital platforms.

Skills

Social media strategy

Editorial writing

Communication skills

Analytics

Adobe Creative Suite

Content planning

Education

Bachelor's degree in marketing/communications/journalism or related field

Tools

WordPress or other CMS

Google Analytics

Photoshop

InDesign

Job description

Director of Social Media & Digital Strategy

Kansas State University – K-State Athletics is looking for a full‑time, salaried, benefits‑eligible Director of Social Media and Digital Strategy.

Responsibilities

• Responsible for day‑to‑day content management of assigned social media accounts, including planning, scheduling and executing creative assets.
• Creatively engage fans on social media before, during and after sporting events to build audience.
• Provide live game coverage for K-State Athletics sporting events on social media.
• Measure content performance and use data to continuously optimize strategy and workflow.
• Participate in weekly meetings to ensure content is being properly planned for and distributed across social media channels.
• Oversee the social media internship program, including scheduling and training.
• Maintain regular office hours, schedule project meetings and complete other associated work throughout the week, including nights and weekends as needed.
• Duties relating to storytelling, brand building, fan engagement through K-State's digital platforms.

Worksite

On‑site. All employees must reside in the United States when they begin working. Remote or hybrid work opportunities are not available for residents of Idaho.

Minimum Qualifications

• Bachelor's degree in marketing, journalism, communications, computer science, sport management or a related field.
• Two or more years of previous experience in web management and maintenance for the daily operations of a website, preferably in the communications or athletics field.
• Experience working on various content management systems.
• Writing, editorial and communication experience/skills.
• Strong familiarity with popular social media platforms such as Facebook, Twitter, Instagram, TikTok, etc.
• Basic knowledge of Adobe Cloud Suite with average to above average capability in Photoshop and InDesign.
• Knowledge of NCAA rules and regulations.

Preferred Qualifications

• Bachelor's degree in marketing, journalism, communications, computer science or a related field.
• Two or more years of previous experience in web management for daily operations of a website, preferable in the communications or athletic field.
• Writing, editorial and communication skills.
• Working knowledge of all social media platforms, including managing and posting to accounts.
• Experience working on various content management systems.
• Understanding of sporting landscape, industry standards and current digital and social media trends.
• Proficient in Adobe Creative Suite, especially Photoshop and Lightroom.
• Knowledge of NCAA and Big 12 Conference recruiting rules and regulations.

Other Requirements

• Strong interpersonal, organizational and communication skills, including both verbal and written.
• Exhibit meticulous attention to detail; must be organized and able to prioritize and manage multiple projects or tasks simultaneously.
• Must be able to work evenings, weekends and holidays as required; may require occasional travel.
• Ability to maintain strong working relationships with all internal and external stakeholders and management.

Sponsorship Eligibility

Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship.