Social Media & Content Coordinator

Montgomery County Maryland; Salina (KS); Hybrid; USD 45,000 - 55,000; Full time

Job summary

Kansas State University Salina is seeking a Social Media and Content Coordinator to execute day-to-day social media and digital content efforts. You will create engaging content, capture campus stories with video/photography, and support recruitment campaigns across platforms.

Work closely with marketing and recruitment teams to showcase programs, events and campus life, strengthening awareness and engagement while promoting new initiatives. Hybrid eligible; on-site requirement applies.

Qualifications

• Portfolio of social media content across platforms.
• Experience creating short-form video, photography and interviews.
• Experience supporting recruitment and engagement campaigns and monitoring content performance.

Responsibilities

• Create and publish engaging social content across platforms.
• Capture campus stories through video, photography and interviews.
• Support recruitment and engagement campaigns and track performance.
• Collaborate with recruitment and marketing to showcase programs, events and campuses.

Skills

Social media

Copywriting

Video production

Audience engagement

Project coordination

Communication

Adaptability

Education

Bachelor’s degree in communications, marketing, PR, journalism, digital media or related field

Tools

Adobe Creative Cloud

Canva

Social media scheduling tools

Job description

About This Role

Kansas State University Salina is seeking a dedicated, creative Social Media and Content Coordinator to support the day-to-day execution of K-State Salina’s social media and digital content efforts across platforms. This position creates and publishes engaging content, captures campus stories through short-form video, photography and interviews, supports recruitment and engagement campaigns, monitors audience interaction, and tracks content performance.

Working closely with recruitment, engagement and marketing colleagues, the coordinator helps showcase K-State Salina’s students, programs, partnerships, events, facilities and outcomes in timely, audience-focused ways. The Social Media and Content Creator role is designed to strengthen awareness, support recruitment and enrollment, promote new academic programs and campus initiatives, and build meaningful connections with prospective students, families, current students, alumni, industry partners, employees and the broader community.

About Us

K-State Salina Aerospace and Technology Campus is a distinctive part of Kansas State University. Located in Salina, Kansas, approximately 65 miles west of K-State's Manhattan campus, Salina offers a close-knit campus environment with the opportunities and resources of a Big 12 university.

Our campus is centered on innovative learning, real-world experiences and industry connections. Students work alongside faculty and industry partners in fields that are shaping the future of aviation, engineering and technology.

Worksite Description

This position is Hybrid eligible. Candidates must be on campus regularly throughout each work week. Hybrid eligibility will be evaluated based on individual performance.

All employees must reside in the United States when they begin working to comply with state law. K-State is unable to provide remote or hybrid work opportunities for residents of the state of Idaho.

What You'll Need to Succeed

Minimum Qualifications:

• Requires a high school diploma (or equivalent)
• Four years of relevant experience.

Requirements may be met through a combination of work experience and education.

Preferred Qualifications:

• Bachelor’s degree in communications, marketing, public relations, journalism, digital media, advertising, integrated marketing communications, or a related field.
• Two or more years of relevant professional experience creating and publishing social media or digital content for an organization, brand, agency, business, nonprofit, public institution, or comparable setting.
• A portfolio demonstrating strong social copywriting, visual storytelling, short-form video, photography and audience engagement.
• Experience creating content for multiple social platforms and adapting creative approaches for different audiences.
• Experience supporting the promotion or launch of a product, service, academic program, initiative, partnership or event.
• Experience with social media scheduling, analytics, listening, reporting, paid promotion or performance optimization.
• Proficiency with Adobe Creative Cloud, Canva or comparable content-production tools and the ability to capture and edit high-quality content using mobile and professional equipment.
• Experience in higher education, student recruitment, enrollment marketing, workforce development, aviation, technology, industry, or another mission-driven or audience-focused environment.
• Knowledge of accessibility, brand stewardship, copyright, permissions, privacy and responsible social media practices.
• Strong writing, interpersonal communication, organization, project coordination, adaptability, initiative, creativity, professionalism and follow-through.

Sponsorship eligibility:

Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship.

Application Window

Applications close on: October 11, 2026

Anticipated Hiring Pay Range

$45,000 - $55,000. Salary offers commensurate on experience and education.