Social Media Specialist I - Flexible Work Options

Iowa State University; Ames (IA); Sur place; USD 52 000 - 70 000; Plein temps

Avantages offerts par ce poste

Retirement benefits

Onsite childcare (Ames, Iowa)

Life insurance

Long-term disability

Flexible Spending Accounts

Wellbeing program

WorkFlex options

Résumé du poste

Iowa State University’s Ivy College of Business is hiring a Social Media Specialist I to create day-to-day content and develop comprehensive strategies for social media. Under supervision of the Graphic Designer, you will collaborate with the marketing team to deliver timely and creative content across platforms and grow engagement.

You will manage daily posts, analyze metrics, and support college objectives with photography, videography, and short-form video content.

Qualifications

• Experience managing and maintaining social media accounts across multiple platforms.
• Experience developing, implementing, and managing paid social media advertising campaigns.
• Ability to interpret social media metrics and analytics, prepare performance reports, and use data to inform and guide content and marketing strategies.
• Experience creating engaging digital content, including photography, videography, and short-form video.
• Strong written and verbal communication skills, including experience with professional correspondence with faculty and staff, caption writing, and developing audience-focused social media content.

Responsabilités

• Develops and manages social media strategies and campaigns.
• Creates and publishes daily content, including text, graphics, photos, and short-form videos.
• Builds brand awareness, increases engagement, and grows social media audiences.
• Promotes the Ivy College of Business, its people, events, and accomplishments.
• Monitors platform trends, best practices, and digital accessibility standards.
• Plans and manages paid social media campaigns within established budgets.
• Monitors campaign performance, engagement, and analytics.
• Recommends content and strategy improvements based on results.
• Prepares monthly and annual performance reports and shares insights with leadership.
• Monitors social media activity and responds to comments, questions, and feedback.
• Identifies opportunities to increase engagement with key audiences and stakeholders.
• Establishes, manages, and monitors college-affiliated social media accounts.
• Provides guidance and expertise on social media strategies, platform requirements, and best practices.
• Conducts social listening and competitor research to identify trends and opportunities.

Formation

Bachelor's degree

Description du poste

Iowa State University’s Ivy College of Business is hiring a Social Media Specialist I to create day-to-day content and develop comprehensive strategies for social media. Under supervision of the Graphic Designer, you will collaborate with the marketing team to deliver timely and creative content across platforms and grow engagement.

You will manage daily posts, analyze metrics, and support college objectives with photography, videography, and short-form video content.