Social Media Community Specialist: Engage Audiences & Grow Brands

Nestlé S.A.; Arlington (VA); On-site; USD 72,000 - 99,000; Full time

Job summary

Nestlé USA is seeking a Specialist, Social Media Community to manage organic social channels for major Nestlé brands across TikTok, Instagram, Facebook, and X. You will engage with consumers in real-time, coordinate calendars, and help shape content that aligns with business goals.

The role emphasizes collaboration with brand, social, influencer, PR, and agency partners, and requires strong communication, planning, and content creation skills. Spanish is a plus.

Qualifications

• In-depth understanding of social media landscape.
• Fluent in what the modern consumer wants and needs.
• Minimum of 2-3 years experience in social media management representing a brand or organization.
• Exceptional understanding of social trends, analytics tools and metrics.
• Exceptional communication skills and ability to manage multiple projects with stakeholders.
• Proficiency with Canva Pro, Instagram Reels editing, and TikTok editing.

Responsibilities

• Conduct real-time social listening across platforms and identify insights and opportunities.
• Identify key consumers to execute surprise and delight opportunities and build relationships.
• Collaborate to execute organic channel and content strategy aligned to business goals.
• Monitor and moderate brand mentions, engage with consumers, and share insights with teams.
• Maintain social calendars, plan, schedule, and publish content including lo-fi visuals as needed.
• Coordinate influencer marketing with the influencer marketing manager and agency.
• Own partnership with customer care to address product questions and crisis management.
• Deliver quarterly reports and provide content recommendations based on KPIs.

Skills

Social media management

Brand social channels

Real-time engagement

Cross-functional collaboration

Canva Pro

Instagram Reels editing

TikTok editing

Social analytics

Fluent Spanish (preferred)

Tools

Talkwalker

Sprinklr

Adobe Photoshop

Job description

Nestlé USA is seeking a Specialist, Social Media Community to manage organic social channels for major Nestlé brands across TikTok, Instagram, Facebook, and X. You will engage with consumers in real-time, coordinate calendars, and help shape content that aligns with business goals.

The role emphasizes collaboration with brand, social, influencer, PR, and agency partners, and requires strong communication, planning, and content creation skills. Spanish is a plus.