Specialist Social Media Marketing

Nestlé S.A.; Arlington (VA); On-site; USD 72,000 - 99,000; Full time

Job summary

Nestlé USA is seeking a Specialist, Social Media Community to manage organic social channels for major Nestlé brands across TikTok, Instagram, Facebook, and X. You will engage with consumers in real-time, coordinate calendars, and help shape content that aligns with business goals.

The role emphasizes collaboration with brand, social, influencer, PR, and agency partners, and requires strong communication, planning, and content creation skills. Spanish is a plus.

Qualifications

• In-depth understanding of social media landscape.
• Fluent in what the modern consumer wants and needs.
• Minimum of 2-3 years experience in social media management representing a brand or organization.
• Exceptional understanding of social trends, analytics tools and metrics.
• Exceptional communication skills and ability to manage multiple projects with stakeholders.
• Proficiency with Canva Pro, Instagram Reels editing, and TikTok editing.

Responsibilities

• Conduct real-time social listening across platforms and identify insights and opportunities.
• Identify key consumers to execute surprise and delight opportunities and build relationships.
• Collaborate to execute organic channel and content strategy aligned to business goals.
• Monitor and moderate brand mentions, engage with consumers, and share insights with teams.
• Maintain social calendars, plan, schedule, and publish content including lo-fi visuals as needed.
• Coordinate influencer marketing with the influencer marketing manager and agency.
• Own partnership with customer care to address product questions and crisis management.
• Deliver quarterly reports and provide content recommendations based on KPIs.

Skills

Social media management

Brand social channels

Real-time engagement

Cross-functional collaboration

Canva Pro

Instagram Reels editing

TikTok editing

Social analytics

Fluent Spanish (preferred)

Tools

Talkwalker

Sprinklr

Adobe Photoshop

Job description

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

The Specialist, Social Media Community is responsible for managing the organic social channels for major Nestle USA brands across TikTok, Instagram, Facebook, Twitter (X), and more. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. We’re looking for a motivated self-starter who’s passionate about connecting with consumers in relevant ways.

PRIMARY RESPONSIBILITIES:

• Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
• Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more

Execution and Engagement

• Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams
• Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
• Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing
• Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed
• Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
• Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping
• Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed

Integrated Marketing and Cross Functional Collaboration

• Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute
• Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations
• Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
• Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management
• Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team

Reporting

• Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations
• All other duties as assigned as per brand and team needs

REQUIRED EDUCATION AND EXPERIENCE:

• In-depth understanding of social media landscape
• Fluent in what the modern consumer wants and needs
• Minimum of 2-3 years experience in social media management representing a brand or organization
• Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
• Exceptional communication (written and oral) skills
• Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
• Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing

PREFERRED EXPERIENCE:

• Fluent in Spanish is preferred
• Experience with social listening tools like Talkwalker or other relevant tools
• Experience using Sprinklr social listening and publishingand other tools
• Experience with CPG brands, including work with large brands and partner agencies
• Content creation using Instagram Reels and/or TikTok
• Adobe Photoshop and other video editing software

Salary:$72,136.40 to$98,656.20 per year

Bonus Eligibility:Yes

Thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209 Seattle, WA, US, 98104