Senior Manager Social Media & Comm Mgmt

Nestlé S.A.; Bridgewater Township (NJ); Híbrido; USD 125.000 - 182.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k with company match

Healthcare coverage

Descripción de la vacante

Nestlé Health Science seeks a Senior Manager, Social, Influencer & Creator Marketing to lead a tenured team and drive strategy across 10+ brands, including HCP and consumer audiences. You will shape portfolio priorities, partner with agencies, and integrate creator content with CRM, eCommerce and retail.

This role can be remote or hybrid with strong preference for those near Bridgewater, NJ, and requires navigating regulated marketing environments while delivering measurable growth.

Formación

• 10+ years of progressive social media and influencer marketing experience.
• 5+ years of people leadership across 10+ brands, business units, or audience segments.
• Experience managing HCP influencers and creators in regulated environments.
• Strong experience leading teams and agencies, budgets, contracts and cross-functional programs.
• Ability to translate audience and performance insights into scalable strategies and measurable outcomes.

Responsabilidades

• Lead portfolio strategy for social, influencer, ambassador and creator programs across 10+ brands.
• Define platform roles, audience strategies and content priorities for HCP and consumer audiences.
• Oversee creator activation, talent identification, contracting, activation and performance measurement.
• Manage budgets, agency partners, MLR workflows and brand safety compliance.
• Create executive reporting and optimize across platforms, content and paid amplification.

Conocimientos

Social media strategy

Influencer marketing

People leadership

Agency management

Regulated healthcare marketing

Herramientas

Influencer platforms

Social listening tools

CRM platforms

Descripción del empleo

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

The Senior Manager, Social, Influencer & Creator Marketing leads the enterprise strategy, operating model and team responsible for social media, influencer marketing, ambassador programs, community engagement and creator commerce across 10+ Medical Nutrition and Active Lifestyle brands. This role manages five direct reports and leads agency and cross-functional teams supporting HCP, consumer, patient and caregiver audiences.

The Senior Manager sets portfolio priorities, determines platform and investment strategy, builds team capabilities and advises senior leaders on audience behavior, culture, reputation and emerging opportunities. The role connects storytelling and creator content across paid media, CRM, D2C, retail, events and Sales while maintaining MLR, FTC, adverse-event and brand-safety requirements.

Why Join Us?

Join a mission-driven, fast-growing digital team at Nestlé Health Science, working at the forefront of wellness and nutrition. This is a unique opportunity to shape how trusted health brands engage HCP and consumer audiences through social media, influencer partnerships, creator-led content and community, while driving measurable business growth in a highly collaborative, data-driven environment.

This position will be either a remote or hybrid role based on the selected candidate’s geographic location. Strong preference for candidates located within a commutable distance to the Bridgewater, NJ headquarters, or another Nestlé entity. This position supports Nestlé Nutrition & Health.

Portfolio and People Leadership

• Lead, coach and develop a team of five across social strategy, influencer marketing, community management, ambassador programs and creator activation.
• Set portfolio priorities and allocate resources across 10+ brands with different audiences, growth objectives and regulatory requirements.
• Establish the operating model, governance and standards used across Brand, Digital, Medical Affairs, MLR, ecommerce and agency partners.
• Advise senior leadership on social trends, audience behavior, reputation risks, investment priorities and emerging platforms.

Organic & Paid Social Strategy

• Define the portfolio storytelling strategy and translate complex scientific, clinical and product information into relevant platform-specific narratives for HCPs, consumers, patients and caregivers.
• Lead integrated organic and paid social strategy across Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Reddit and emerging platforms for HCP and consumer audiences.
• Define each platform’s role across awareness, education, community, consideration, conversion, loyalty and advocacy.
• Establish an integrated content system that extends priority stories across organic social, paid amplification, creators, CRM, ecommerce, Amazon, events and employee advocacy.
• Translate brand objectives into channel, audience, content and engagement strategies, connecting social with CRM, eCommerce, Amazon, websites, retail and sales enablement.
• Lead event-based social marketing and 360-degree amplification before, during and after major launches, conferences, partnerships and experiential activations.
• Partner with Paid Media on audience strategy, paid campaigns, creator amplification and ongoing content testing and optimization.
• Lead full-funnel consumer influencer and HCP creator programs, including talent identification, contracting, briefing, activation, paid amplification, content rights and performance measurement.
• Identify and activate credible HCPs, subject-matter experts, athletes, caregivers and consumer creators who can deliver compelling, compliant and audience-appropriate content.
• Lead and scale ambassador programs through recruitment, onboarding, education, engagement and long-term relationship development.
• Own the creator-commerce roadmap, including TikTok Shop, affiliate marketing, product seeding, shoppable content and emerging social-commerce opportunities.
• Integrate high-performing creator content across organic and paid social, CRM, eCommerce, Amazon, websites, retail and broader brand activation.

Social Listening, Community & Performance

• Oversee social listening and community management, translating conversations, sentiment, trends and competitor activity into actionable business and content recommendations.
• Establish monitoring, escalation and response protocols for product questions, misinformation, adverse events and reputational risks.
• Manage agency partners, budgets, contracts, MLR workflows, disclosure requirements, brand safety and platform compliance.
• Establish measurement frameworks connecting social, influencer, ambassador and creator-commerce activity to engagement, traffic, conversion, revenue, ROAS and broader business outcomes.
• Make portfolio-level recommendations on investment, platform participation, agency scope, content priorities and resource allocation based on audience insights, cultural relevance, business performance and brand risk.
• Create executive-ready reporting and lead continuous optimization across platforms, content, audiences, creators and paid amplification.

Experience and Education Requirements

• 10+ years of progressive social media, influencer/creator, community, or integrated marketing experience across complex portfolios, including HCP and consumer audiences.
• 5+ years of people leadership and experience setting strategy across 10+ brands, business units, or audience segments.
• For internal candidates, equivalent demonstrated leadership readiness may be considered in lieu of direct people leadership experience, including sustained high performance for at least 2 years coupled with interim leadership, significant cross-functional leadership, formal rotational leadership assignments, or formal employee coaching/development responsibilities.
• Demonstrated success influencing senior leaders, investment decisions, and competing priorities within a matrixed organization.
• Experience managing HCP influencers and creators within regulated environments, including MLR review, disclosure, content-rights, and brand-safety requirements.
• Strong experience leading teams and managing agencies, budgets, contracts, and cross-functional programs.
• Ability to translate audience, cultural, and performance insights into scalable strategies and measurable business outcomes.

Preferred Skills

• Deep expertise across social media, influencer marketing, community management and creator-led content for both HCP and consumer audiences.
• Experience identifying, contracting and activating credible HCP, patient, and consumer influencers, creators, subject-matter experts and professional advocates.
• Strong knowledge of regulated healthcare marketing, including MLR review, FTC disclosures, content rights, brand safety and platform compliance.
• Experience with influencer platforms, social listening and publishing tools, affiliate programs, TikTok Shop and emerging creator-commerce models.
• Ability to connect organic social and creator content with paid media, CRM, eCommerce, Amazon, retail and sales enablement.
• Experience developing platform-specific strategies across Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest and Reddit.
• Strong executive communication, creative judgment, stakeholder influence and people-leadership capabilities.
• Experience within healthcare, nutrition, wellness, CPG or another highly regulated category.
• Curiosity and practical experience applying AI to content development, social listening, discovery, personalization, measurement and workflow optimization.
• Proficiency with A/B testing, dynamic content, and reporting

Salary:$125,433.90 to$182,401.00 per year

Bonus Eligibility:Yes

Thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.