Social Media & Community Manager - Fitness

Jobot; Dallas (TX); On-site; USD 60,000 - 95,000; Full time

Benefits offered by this job

Opportunity to work with a growing brand

Collaborative and entrepreneurial environment

Competitive compensation

Job summary

A dynamic performance brand in Dallas is seeking a Social Media & Community Manager who thrives on engaging with fitness enthusiasts on social media. This role requires a strong grasp of platforms like X, Instagram, and Meta, with responsibilities including content creation and community growth. Ideal candidates will have 2–5+ years of experience, a passion for fitness culture, and a data-driven approach to social media strategies. This is an onsite role, offering competitive compensation based on experience.

Qualifications

• 2–5+ years managing social media for a brand, startup, or creator.
• Experience growing social accounts and building engaged communities.
• Strong writing and communication skills.

Responsibilities

• Manage and grow the brand’s presence across social platforms.
• Develop and execute social media strategies.
• Identify trends for high-performing content.

Skills

Social media management

Community engagement

Content creation

Communication skills

Adaptability

Analytical skills

Job description

Job Details

Sports Nutrition, Fitness, Performance, Community.

Salary: $60,000 - $95,000 per year.

This role is onsite 5 days/week in DFW.

Why Join Us

• Opportunity to work with a rapidly growing brand in the performance space
• High ownership and ability to shape the brand’s voice and community
• Collaborative, entrepreneurial environment
• Competitive compensation based on experience

Job Overview

We are looking for a Social Media & Community Manager who lives and breathes social media, understands the fitness and performance culture, and knows how to turn audiences into communities. Your primary focus will be to manage and grow our presence across X (Twitter), Instagram, and Meta platforms, while actively engaging with our audience, partners, and creators.

Key Responsibilities

• Manage and grow the brand’s presence across X, Instagram, and Meta platforms.
• Develop and execute social media strategies to increase reach, engagement, and followers.
• Identify trends, cultural moments, and opportunities to create viral or high-performing content.
• Collaborate with internal teams to align social media with product launches, campaigns, and partnerships.
• Plan and manage the social media content calendar.
• Write engaging captions, threads, and posts aligned with the brand voice.
• Coordinate with designers, editors, and creators to publish high-quality content.
• Optimize content based on platform performance and analytics.
• Engage with followers through comments, replies, and DMs.
• Foster a strong, authentic brand community within the fitness and performance space.
• Monitor conversations, feedback, and brand mentions across social platforms.
• Turn customers and followers into advocates for the brand.
• Build relationships with creators, athletes, and partners within the industry.
• Coordinate collaborations, reposts, and community-driven content.
• Identify new creators and communities aligned with the brand.
• Track performance metrics across platforms.
• Analyze engagement, growth, and audience behavior.
• Provide insights and recommendations to improve content performance and growth.

Qualifications

• 2–5+ years managing social media for a brand, startup, or creator.
• Strong understanding of X, Instagram, and Meta ecosystems.
• Experience growing social accounts and building engaged communities.
• Deep familiarity with fitness, sports performance, or sports nutrition culture.
• Strong writing and communication skills.
• Ability to move quickly and adapt in a fast-paced startup environment.
• Data-driven mindset with experience using social analytics tools.

Bonus Points

• Experience working with sports nutrition, fitness, or athlete brands.
• Background working with creators, athletes, or influencers.
• Ability to create basic social media graphics or short-form video.
• Experience managing communities on Discord, Telegram, or similar platforms.