Social Media Coordinator

Gold's Gym - DC Metro; Arlington (VA); On-site; USD 40,000 - 55,000; Full time

Benefits offered by this job

401(k) or retirement plan

Employee discounts

Training opportunities

Complimentary gym membership

Flexible schedule

Health insurance

Job summary

A regional fitness organization is looking for a proactive Social Media Coordinator to enhance our digital presence. You will engage with our community across platforms like Instagram and TikTok, manage content scheduling, and analyze performance metrics. Ideal candidates have 1–2 years of experience in social media management, strong communication skills, and a passion for fitness. Join us to play a vital role in amplifying our brand voice and creating engaging content.

Qualifications

• 1–2 years of experience in social media or community management roles.
• Familiarity with platforms like Instagram, TikTok, Facebook, and YouTube.
• Experience using social scheduling tools.
• Detail-oriented and able to manage multiple tasks.
• Eagerness to learn in a fast-paced environment.

Responsibilities

• Monitor and engage with audiences across social media platforms.
• Schedule and publish content using social media management tools.
• Pull and summarize monthly performance metrics.
• Organize records of assets and reports.
• Assist with content shoots and creative brainstorming.

Skills

Social media management

Community engagement

Content creation

Analytics reporting

Strong communication skills

Organizational skills

Tools

Hootsuite

Later

Buffer

Job description

Gold’s Gym – DC Metro is seeking a proactive, creative, and detail-oriented Social Media Coordinator to support our digital presence across social platforms. You’ll help build community, engage members and fans online, and support our brand voice with content that reflects the energy, fitness culture, and community values of Gold’s Gym.

Key Responsibilities

Community Engagement

• Monitor, moderate, and engage with audiences across platforms (Instagram, TikTok, Facebook, YouTube, X, etc.).
• Respond to comments, direct messages, and mentions in a timely, on-brand style.
• Proactively insert the brand into trending conversations and member interactions.
• Spot potential issues or PR opportunities and notify the marketing lead as needed.
• Track community sentiment and share insights with internal teams.
• Support influencer and creator interactions by tagging, reposting, and engaging with relevant content.

Content Scheduling & Publishing

• Upload and schedule approved posts using social scheduling tools like Later or similar.
• Maintain and update the social content calendar and internal asset library.
• Verify captions, tags, links, and formats before publishing.

Analytics & Reporting

• Pull and summarize monthly performance metrics (engagement, reach, growth).
• Assist in preparing analytics reports for leadership and campaign reviews.

Administrative & Team Support

• Keep organized records of assets, reports, templates, and vendor documents.
• Help coordinate workflows and internal communications with cross-functional teams.
• Support influencer relations and content logistics.

Creative Support

• Assist with content shoots (setup, BTS capture, member features).
• Contribute ideas during creative planning and brainstorming sessions.
• Other duties as assigned to support marketing goals.

Requirements

Experience & Skills

• 1–2 years of experience in social media, community management, or related roles (including internships).
• Familiarity with major platforms: Instagram, TikTok, Facebook, YouTube, X.
• Experience with scheduling tools (e.g., Later, Hoot suite, Buffer).
• Strong written and verbal communication skills with a talent for brand voice consistency.
• Highly organized, detail-oriented, and able to manage multiple priorities.
• A self-starter mindset and eagerness to learn in a fast-paced environment.
• Comfort with interpreting and summarizing social performance data.
• Passion for fitness or understanding of gym culture is a plus.

Benefits

• 401(k) or retirement plan participation (where applicable).
• Employee discounts (often including merchandise and services).
• Training & development opportunities.
• Complimentary or discounted gym membership.
• Flexible schedule and supportive team culture.
• Creative autonomy and real impact on brand voice.
• Health insurance or wellness-related benefits (varies by franchise/club).