Social Media Manager

McKesson; Honolulu (HI); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

PTO

Free gym membership

Office in Irving, TX

Job summary

Fitness International, LLC, owner of LA Fitness and Esporta Fitness, seeks a results‑oriented Social Media Manager to own our organic social channels in Irving, TX. You’ll lead campaigns across Instagram, TikTok, Facebook, and more, collaborating with the in‑house team and agency partners.

You’ll craft engaging content, analyze performance, and mentor a content creator to drive membership growth and brand awareness in a fast‑paced fitness environment.

Qualifications

• 5+ years of hands‑on experience building successful social media programs, ideally in fitness, health, or lifestyle industries.
• Strong copywriting and organizational skills with a passion for fitness.
• In‑depth knowledge of major social platforms (Instagram, TikTok) and organic growth strategies.
• Data‑driven marketer with experience using analytics to optimize campaigns.

Responsibilities

• Strategic Visionary: Develop and execute social media strategies aligned with marketing initiatives and lead data‑driven decisions.
• Content Champion: Create high‑quality content that resonates with fitness enthusiasts and motivates engagement.
• Community Builder: Actively engage with the online community and manage social customer service.
• Insightful Analyst: Monitor metrics, identify trends, and translate data into actionable insights.
• Collaborative Leader: Work with teams and agencies to ensure a cohesive brand voice across channels.

Skills

Social media strategy

Content creation

Community management

Analytics

Team leadership

Copywriting

Instagram

TikTok

SEO basics

Campaign measurement

Tools

Google Analytics

Job description

Full job description Fitness International, LLC, operator of the brand names LA Fitness, Esporta Fitness, City Sports Club, and Club Studio, is a leading fitness company dedicated to empowering people to live healthier, more active lives. We're seeking a passionate Social Media Manager to shape the voice of our brands and drive our organic social media presence.

The Opportunity

This strategic role provides the exciting opportunity to own our entire organic social media domain. You'll spearhead campaigns designed to boost brand awareness, community engagement, and ultimately drive new memberships across Facebook, Instagram, TikTok, YouTube, Twitter, and other relevant platforms. You'll work closely with a dedicated content creator, our in‑house creative team, and an external agency to execute impactful initiatives.

Responsibilities

• Strategic Visionary: Develop and execute cutting‑edge social media strategies that propel our brand's mission and align with broader marketing initiatives. Lead data‑driven decision‑making to increase audience engagement and lead generation.
• Content Champion: Ideate and oversee the creation of original, high‑quality social media content (text, images, and videos) that resonates with fitness enthusiasts. Inspire our audience through a motivating mix of workout tips, member success stories, and captivating visuals.
• Community Builder: Actively engage with our online community, responding thoughtfully to comments and reviews, fostering a sense of belonging, and providing excellent social customer service. Stay on top of social listening and brand reputation management.
• Insightful Analyst: Monitor and analyze social media metrics to identify trends, optimize campaigns, and report on performance to key stakeholders. Translate data into actionable insights that refine our social strategy.
• Collaborative Leader: Work across teams (marketing, sales, etc.) to ensure a consistent brand voice and cohesive messaging across social channels. Manage external agency partnerships to support creative needs as needed.

Qualifications

• Proven Track Record: 5+ years of hands‑on experience building successful social media programs, ideally in fitness, health, or lifestyle‑related industries. Share a portfolio that showcases impactful campaigns and measurable results.
• Creative Enthusiast: A passion for fitness, compelling storytelling, and an eye for engaging visuals. Strong copywriting and organizational skills are essential.
• Platform Expertise: In‑depth knowledge of major social media platforms (especially Instagram and TikTok) including best practices, emerging trends, organic growth strategies, and audience targeting.
• Data‑Driven Marketer: Understanding of SEO, Google Analytics, and social media analytics tools to measure and report on campaign effectiveness. Demonstrated ability to turn data into strategic recommendations.
• Team Player & Leader: Ability to collaborate effectively, inspire others, mentor a content creator, and adapt quickly in a fast‑paced environment.

What We Offer

• A dynamic role where you'll shape the social voice of a leading fitness brand.
• Competitive salary and benefits package.
• PTO and free gym membership.
• A beautiful office right off Rte. 114 in Irving/Las Colinas.
• The chance to join a passionate, supportive team dedicated to healthy living.

Position based in DFW – Ability to work on‑site in Irving/Las Colinas is required.

Job Type: Full‑time

Pay: $100,000.00 - $110,000.00 per year

Benefits: Health insurance, Paid time off

Schedule: 8 hour shift, Monday to Friday

Ability to Commute: Irving, TX (Required)

Ability to Relocate: Irving, TX: Relocate before starting work (Required)

Work Location: In person

L.A. Fitness is an equal opportunity employer who recognizes the value of having a diverse workforce. We seek and encourage qualified applicants regardless of gender, religion, ethnicity, gender orientation, or other cultural or physical characteristics.