Social Media Community Manager

Abbott Laboratories; Seattle (WA); On-site; USD 57,300 - 114,700; Full time

Job summary

Abbott Laboratories is seeking a Community Management Specialist to oversee day-to-day management of Abbott’s social media channels, email CRM, and chatbot. You will monitor conversations, respond to comments, triage consumer issues, and help establish a positive community aligned with Abbott’s brand voice.

You will partner with marketing, media relations, HR, and product teams to inform content development, analyze performance data, and drive continuous improvements in customer engagement and

Qualifications

• Bachelor's degree in Marketing, Communications, Digital, or Public Relations.
• 2–5 years of experience in a related field.
• Excellent writing and proofreading skills.
• Passion for social media and consumer engagement.
• Ability to respond quickly while maintaining quality.

Responsibilities

• Manage daily monitoring of corporate social media channels, email CRM, and website chatbot.
• Oversee day-to-day community management on social media: foster dialog, answer questions or comments, escalate and resolve issues, advise on opportunities, ensuring brand compliance, quality assurance, and timely response.
• Pull and analyze comments and performance data from native and third-party platforms for reporting.
• Partner with external monitoring and community management vendor to configure and optimize workflow, manage user administration, provide internal training, and drive continual efficiencies.
• Interface with various business and corporate constituencies, including corporate marketing, media relations, citizenship, HR, regulatory, and product/brand managers.
• Execute and evolve Abbott’s consumer response and social media crisis communication plans as needed.
• Monitor online presence, report “chatter” and consumer insights, and communicate platform activity with internal team members for content development opportunities.
• Stay on top of trends and identify user‑generated and media stories relevant to the community.

Skills

Social media management

Excellent writing

Communication

Attention to detail

Crisis management

Fast response

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Sprinklr

CRM platforms

Job description

Overview

The Community Management Specialist provides day‑to‑day management of Abbott’s corporate social media channels, email CRM platform, and Abbott.com chatbot. The role involves monitoring conversations, responding to comments, triaging consumer issues across digital channels, and establishing community culture in alignment with Abbott’s brand voice.

Job Responsibilities

• Manage daily monitoring of corporate social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok, etc.), email CRM, and website chatbot.
• Oversee day‑to‑day community management on social media: foster dialog, answer questions or comments, escalate and resolve issues, advise on opportunities, ensuring brand compliance, quality assurance, and timely response.
• Pull and analyze comments and performance data from native and third‑party platforms for reporting.
• Partner with external monitoring and community management vendor to configure and optimize workflow, manage user administration, provide internal training, and drive continual efficiencies.
• Interface with various business and corporate constituencies, including corporate marketing, media relations, citizenship, HR, regulatory, and product/brand managers.
• Execute and evolve Abbott’s consumer response and social media crisis communication plans as needed.
• Monitor online presence, report “chatter” and consumer insights, and communicate platform activity with internal team members for content development opportunities.
• Stay on top of trends and identify user‑generated and media stories relevant to the community.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Digital, or Public Relations.
• 2–5 years of experience in a related field.
• Excellent writing skills with strong proofreading and grammar.
• Passion for social media and consumer engagement/advocacy.
• Ability to respond quickly while maintaining quality assurance.
• Bi‑monthly weekend monitoring.

Preferred Qualifications

• Experience using Sprinklr or another customer experience management platform.

Pay Range

The base pay for this position is $57,300.00 – $114,700.00. In specific locations, the pay range may vary from the range posted.

Legal/Early Statement

Abbott is an Equal Opportunity Employer, committed to employee diversity.