Marketing Specialist, Social Media

Abbott Laboratories; Atlanta (GA); On-site; USD 65,900 - 131,900; Full time

Job summary

Abbott Laboratories in Alameda, CA, Diabetes Care division, is seeking a Social Media Marketing Specialist to lead the daily monitoring of content for US influencers and celebrities, coordinate paid content, and support MLR submissions. The role emphasizes data-driven insights, KPI reporting, and cross-functional collaboration to align with regulatory guidelines.

The ideal candidate has at least an associate degree and two years of marketing experience, with strong communication and

Qualifications

• Associate degree required.
• Two years previous marketing experience.
• Strong interest and enthusiasm for marketing and social media.
• Communication, organizational, and critical thinking skills.
• Ability to track and manage multiple projects and deadlines.
• A customer-centric mindset.

Responsibilities

• Lead daily monitoring of all content for contracted US influencers and celebrities; consult on influencer paid content and calendar.
• Manage analysis and reporting of influencer and paid social KPIs via dashboards, reports, and presentations.
• Support development and Medical/Legal/Regulatory (MLR) submission of paid social media content.
• In close partnership with Ad Promo and MLR reviewer stakeholders, manage team escalation list for timely content approval.
• Ensure social team working documents and records are accessible and organized.
• Lead moderation of all US social channels following ADC guidelines and each platform policy, ensuring alignment with agency and commitment from team members for monitoring coverage.
• Continuously capture insights through consumer conversation and by analyzing moderation data/metrics; report back to broader business to drive optimizations and suggestions for additional FAQs.
• Identify and socialize creative social media channel insights and trends from ongoing workstreams.

Skills

Marketing experience

Social media

Communication

Organizational skills

Deadline management

Customer-centric mindset

Analytical thinking

Education

Associate degree

Bachelor’s degree

Tools

Excel

PowerPoint

Job description

Social Media Marketing Specialist

Alameda, CA – Diabetes Care division, focused on helping people with diabetes manage their health through advanced products and real‑time data.

Job Responsibilities

• Lead daily monitoring of all content for all contracted US influencers and celebrities; consult on influencer paid content and calendar.
• Manage analysis and reporting of influencer and paid social KPIs via dashboards, reports, and presentations.
• Support development and Medical/Legal/Regulatory (MLR) submission of paid social media content.
• In close partnership with Ad Promo and MLR reviewer stakeholders, manage team escalation list for timely content approval.
• Ensure social team working documents and records are accessible and organized.
• Lead moderation of all US social channels following ADC guidelines and each platform policy, ensuring alignment with agency and commitment from team members for monitoring coverage.
• Continuously capture insights through consumer conversation and by analyzing moderation data/metrics; report back to broader business to drive optimizations and suggestions for additional FAQs.
• Identify and socialize creative social media channel insights and trends from ongoing workstreams.

Required Qualifications

• Associate degree required.
• Two years previous marketing experience.
• Strong interest and enthusiasm for marketing and social media.
• Communication, organizational, and critical thinking skills.
• Ability to track and manage multiple projects and deadlines.
• A customer‑centric mindset.

Preferred Qualifications

• Bachelor’s Degree.
• Experience with monitoring, moderating, and analyzing content on social media.
• A strong point of view on current social media landscape and trends.
• Comfort with Excel/PowerPoint to analyze and share social media metrics and insights.
• Ability to learn a new subject quickly.
• Sound time management skills, highly organized, and committed to achieving goals.
• Able to work under pressure and tight deadlines.
• Creativity, copy‑writing skills.
• Proficiency in English, Spanish is a plus.

Base pay for this position is $65,900.00 – $131,900.00.

Abbott is an Equal Opportunity Employer, committed to employee diversity.