Social Media Community Manager

Eastman Chemical Company; Kingsport (TN); Remote; USD 60,000 - 90,000; Full time

Job summary

A leading global specialty materials company is seeking a Social Media Community Manager to enhance their Renew Circular Solutions brand presence. This role requires a blend of strategic and creative skills to develop high-performing content, oversee social media accounts, and engage with audiences, requiring a Bachelor's degree and experience in social media management.

Qualifications

• Minimum 3 years of social media management experience.
• B2B experience preferred.
• Agency experience is a plus.

Responsibilities

• Shape and execute social media strategy aligned with business goals.
• Manage community engagement and run paid social campaigns.
• Monitor and report on social media performance against KPIs.

Skills

Analytical Skills

Creative Thinking

Communication Skills

Interpersonal Skills

Education

Bachelor's degree in marketing, communications or related field

Tools

Sprout

Adobe Analytics

Job description

Social Media Community Manager

Job Requisition ID:

54560

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visitwww.eastman.com.

Job Summary

We are seeking a skilled social media community manager with a passion for building our Renew Circular Solutions brand presence on social media and leveraging performance-driven metrics to enhance our brand experience. As the social media community manager, you will leverage mix of strategic skills and creative thinking with a focus on creating high performing content for our B2B audiences. You will oversee the Renew Circular Solutions social media accounts and will partner with cross-functional stakeholders to develop content and tell circular and SP stories on our channels. You will collaborate with team members to create engaging content, manage posting of all content, monitor online conversations, run paid campaigns, and analyze performance metrics to optimize and grow our channels.

Please upload your portfolio showcasing your social media management work, including examples of community engagement, content creation, and campaign results, along with your application. This will help us better understand your skills and experience relevant to the role.

Location for this position is United States (remote) ideally on the east coast

Responsibilities

* Shape and execute a comprehensive social media strategy aligned with the business' overall goals. Including creating channel strategies and content calendars that will serve as the foundation for how we manage and maintain each channel.
* Identify target audiences, platforms, and key performance indicators (KPIs) to drive brand awareness, engagement, and lead generation.
* Manage and maintain our Renew Circular Solutions social media channels including developing content calendars and scheduling approved posts at a regular cadence.
* Manage community engagement by monitoring, responding to and participating in social conversations. Develop playbooks for community engagement.
* Run effective paid social campaigns for lead generation, meeting needs of several business segments with varied hard to reach audiences.
* Partner marketing, marcom, and brand team members to create compelling content for social platforms including developing strong creative briefs and growing deep partnerships with key team members to ensuring creative executions are on brand.
* Partner with other social media community managers across the company to create a more cohesive story for Renew Circular Solutions- particularly with Eastman corporate channels
* Sit on the social media governance team to support corporate social initiatives and governance
* Monitor performance and provide regular reports on social media performance based on KPIs. Provide recommendations and strategies to optimize performance and drive continuous improvement.
* Keep up to date with the latest social media trends, tools, and best practices. Proactively identify opportunities to leverage best practices, emerging platforms, trends, algorithm shifts, etc.

Essential Skills and Knowledge:

* Proven experience in managing both owned and paid social media efforts for large companies. B2B experience is a plus.
* Extensive knowledge of social media platforms including best practices, trends, platform requirements, and algorithms.
* Strong analytical skills to interpret data and make data-driven decisions around what is effective in driving business results and meeting KPIs.
* Ability to think creatively, generate innovative ideas, and adapt based on data.
* Excellent written and verbal communication skills with an eye for detail.
* Ability to apply brand standards to social media campaigns and executions.
* Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
* Entrepreneurial, deadline-driven, self-starter with the ability manage multiple initiatives at once

Qualifications

Education: Bachelor's degree in marketing, communications or related field required.

Experience:

* Minimum of 3 years of social media experience
* Agency experience is a plus.
* Proficient in Sprout and Adobe Analytics.

Eastman Chemical Company is an equal opportunity employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.

Nearest Major Market: Asheville

Nearest Secondary Market: Knoxville



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