Social Media Campaign & Strategy Manager

Valley Bank; Morristown (NJ); On-site; USD 110,000 - 150,000; Full time

Job summary

Valley Bank is seeking a bold Social Media & Channels strategist to own how the brand appears across social media and bring it to life in engaging ways. You will shape voice, content strategy, and channel experiences that reach millions of impressions.

You'll collaborate across Marketing, Corporate Communications, Product, HR, Retail, and Leadership to bring stories to market, from campaigns to employer branding and community initiatives. Elevate our presence with relevance and creativity.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field.
• Minimum of 7 years of experience in social media, brand, content, or digital marketing for a consumer-facing brand.

Responsibilities

• Own Valley's social strategy and roadmap, aligning to brand, marketing, reputation, and business priorities.
• Translate priorities into annual and quarterly plans.
• Use listening and data to shape strategy and keep Valley relevant.
• Lead content strategy, calendar, and platform approach across channels.
• Turn priorities into platform-native content that is clear and engaging.
• Guide creative development to reflect Valley's voice and regulatory expectations.
• Partner across Marketing, Communications, Product, HR, Retail, and Leadership.
• Influence enterprise priorities across social for timely, audience-first messages.
• Build associate advocacy programs for employees to share Valley stories.
• Set governance, publishing workflows, and escalation paths for speed and responsibility.

Skills

Storytelling

Strategic channels

Business impact

Social platforms

AI content tools

Social management

Microsoft Office

LinkedIn/Facebook/Instagram/X/YouTube

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Analytics tools

Microsoft Office

Job description

Social isn't just a channel—it's one of the most visible expressions of our brand.

We're looking for a bold, creative Social Media & Channels strategist to own how Valley shows up across social media and bring our brand to life in ways that engage customers, inspire employees, and strengthen the communities we serve. In this role, you'll shape the voice, content strategy, and channel experience that millions of impressions are built upon.

You'll sit at the intersection of brand, content, culture, and business strategy—partnering across Marketing, Corporate Communications, Product, HR, Retail, and Executive Leadership to bring our biggest stories to market. From major campaigns and product launches to employer brand moments and community impact initiatives, you'll ensure Valley shows up with relevance, consistency, and creativity.

This is an opportunity to build, influence, and lead. You'll help define the future of social at Valley—elevating our presence, driving engagement, testing new ideas, and creating work people actually want to stop scrolling for.

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Responsibilities Include But Are Not Limited To

• Own Valley's social strategy and roadmap, aligning the channel to enterprise brand, marketing, reputation, and business priorities.


• Translate major priorities--growth, acquisition, engagement, community impact, employer brand, and enterprise storytelling--into focused annual and quarterly plans.


• Use social listening, audience insights, competitive signals, and performance data to shape strategy and keep Valley relevant.


• Lead the content strategy, editorial calendar, and platform approach across Valley's social channels.


• Turn business priorities into platform-native content that is clear, useful, distinctive, and built to earn attention.


• Guide creative development so content reflects Valley's voice, brand promise, customer needs, and regulatory expectations.


• Act as the social strategy partner to Marketing, Communications, Product, HR, Retail, Customer Care, and Executive Leadership.


• Influence how enterprise priorities show up across social, ensuring messages are connected, timely, and audience-first.


• Build associate advocacy programs that help employees share Valley stories confidently and appropriately.


• Set governance, publishing workflows, access controls, escalation paths, and response standards that help teams move quickly and responsibly.


• Ensure social activity meets banking regulations, company policies, brand standards, accessibility requirements, and record retention guidelines.


• Monitor engagement, customer concerns, sentiment, and reputation risks; coordinate responses with Customer Care, Communications, and Legal/Compliance as needed.


• Manage day-to-day execution across channels, campaigns, agencies, tools, and platform partners.


• Measure performance across reach, engagement, sentiment, traffic, conversion signals, efficiency, and business impact.


• Deliver executive-ready reporting that shows what is working, what is changing, and where to optimize next.

Required Skills

• Exceptional storytelling skills with ability to transform priorities into compelling, platform-native content.


• Proven ability to build strategic, insight driven owned channel programs.


• Ability to translate channel expertise into business and customer impact.


• Understanding of enterprise social platforms, social listening, analytics tools, publishing workflows, reputation management strategies and governance controls.


• Familiarity with AI-powered content, creative, and analytics tools to accelerate ideation, production, optimization, and learning.


• Experience with Hootsuite or similar social management platforms.


• Proficiency in Microsoft Office Suite.


• Deep understanding of LinkedIn, Facebook, Instagram, X, YouTube, and emerging platforms.


• Knowledge of organic social media best practices, content development, audience targeting, and platform optimization.


• Strong understanding of social media KPIs and performance measurement.


• Exceptional writing and editing skills with ability to simplify financial topics into engaging, customer-friendly content.


• Strong understanding of content marketing and audience segmentation.


• Excellent collaboration and cross-functional stakeholder management skills with ability to work effectively across all levels of the organization.

Required Experience

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field. Minimum of 7 years of experience in social media, brand, content, or digital marketing for a consumer-facing brand.