Social Media Ads Specialist

Klaiya; United States; Remote; USD 65,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

HMO

Complete government mandated benefits

Opportunities for promotion and career

Exposure to world-class local and int.

World-class local and international mg

Job summary

Klaiya in the United States is seeking a results-driven Facebook ads specialist to develop and execute advertising strategies, conduct audience research, and create campaigns. You will monitor performance, report to stakeholders, perform A/B tests, and collaborate with creative teams to optimize visuals and copy while staying up to date with platform changes.

Candidates with 2+ years in an agency, proficiency in Ads Manager, and a ROI-focused mindset will thrive in this role, with opportunities

Qualifications

• 2+ years in an agency role focused on Facebook or LinkedIn ads.
• Proficient with Facebook Business Manager/Ads Manager.
• Strong reporting and communication skills.
• Ability to manage multiple projects independently, meet deadlines.

Responsibilities

• Develop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and KPIs.
• Conduct thorough audience research and develop targeted audience segments.
• Create and optimize Facebook ad campaigns including ad copy, visuals, targeting, and bidding strategies.
• Monitor ad performance, analyze key metrics, and provide regular reports to stakeholders.
• Implement A/B testing and continuous optimization based on performance data.
• Collaborate with creative teams to develop engaging ad creatives.
• Stay updated with Facebook platform changes, algorithm updates, and policy changes.
• Conduct competitive analysis to identify market opportunities.

Skills

Audience research

Campaign optimization

ROI-focused strategy

Communication skills

Multitasking

Strategic thinking

Tools

Facebook Business Manager

Facebook Ads Manager

Facebook Pixel

Audience segmentation

Job description

Responsibilities

• Develop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and KPIs
• Conduct thorough audience research and develop targeted audience segments
• Create and optimize Facebook ad campaigns including ad copy, visuals, targeting, and bidding strategies
• Monitor ad performance, analyze key metrics, and provide regular reports to stakeholders
• Implement A/B testing and continuous optimization based on performance data
• Collaborate with creative teams to develop engaging ad creatives
• Stay updated with Facebook platform changes, algorithm updates, and policy changes
• Conduct competitive analysis to identify market opportunities

Requirements

• 2+ years of experience in a similar role within an agency specifically in Facebook or LinkedIn ads
• Proficient in Facebook Business Manager and Facebook Ads Manager
• Deep understanding of Facebook pixel and audience building
• Proven ability to develop paid strategies that result in positive ROI across various industries
• Strong written and verbal communication skills for reporting and team interaction
• Ability to multitask and manage multiple projects and priorities independently
• Strategic thinking and problem-solving mindset

Benefits

• Competitive salary
• HMO
• Complete government mandated benefits
• Opportunities for promotion and career growth
• Exposure to world-class local and international management