Social Lead

Nanit; New York (NY); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Hybrid in-office

Remote August

Flexible PTO

Equity

Paid parental leave

Employee discounts

Work from home stipend

Team events

Job summary

Nanit seeks an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand speaks to parents across platforms. You’ll translate insights into a clear content direction, partnering with Creative to deliver platform-native execution and a distinct social voice.

You will manage a direct report, collaborate with influencer partnerships, and align with paid social to scale ideas while balancing long-term planning with timely opportunities.

Qualifications

• 6–8 years of experience leading organic social for a consumer brand or agency.
• Deep expertise in Instagram and TikTok with trends, formats, and audience expectations.
• Strong understanding of parents as an audience and cultural conversations.

Responsibilities

• Own organic social strategy across channels, with Instagram and TikTok as primary drivers.
• Set strategic and creative direction grounded in brand platform and performance data.
• Develop audience-led content approaches for distinct parent mindsets and moments.
• Evolve Nanit's social voice, tone, and POV across platforms.
• Identify and act on real-time cultural conversations relevant to parenting.

Skills

Instagram & TikTok expertise

Organic social strategy

Content creation & copywriting

Community engagement

Cross-functional collaboration

Creator management

Data-driven optimization

Tools

Canva

Job description

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the Role:

We're looking for an experienced Social Lead to define and drive Nanit's organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond. You'll turn those insights into a clear content strategy, identifying what we talk about, where we show up, and how we engage our community. Working cross-functionally with Creative, you'll help translate that strategy into a distinct social expression of the brand through voice, storytelling, creative concepts, and platform-native execution.

What You'll Do:

• Own organic social strategy across channels, with Instagram and TikTok as primary drivers
• Set strategic and creative direction grounded in brand platform, audience insight, and performance data
• Develop audience-led content approaches for distinct parent mindsets and moments
• Evolve Nanit's social voice, tone, and point of view across platforms
• Identify and act on cultural and parenting conversations in real time, balancing planned content systems with timely, trend-aware opportunities
• Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy, ensuring output meets brand and quality standards
• Manage and mentor one direct report, providing strategic direction and feedback
• Partner with the influencer lead to identify, onboard, and oversee creators on retainer
• Partner with paid social counterparts to scale high-performing organic ideas
• Define the role of secondary channels, including LinkedIn, Reddit, Youtube and Substack, within the broader social ecosystem

Who You Are:

• 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
• Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
• Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
• A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
• Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
• Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently
• Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work
• Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation
• Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded
• Fluent in social performance data, with the ability to identify what's working, why, and how to apply those learnings
• Experienced leading creators and cross-functional partners from strategy and briefing through execution
• Comfortable balancing long-term content planning with fast-moving, reactive social opportunities

Why You'll Love Working Here:

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events

EEO, Salary and Location:

This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week Salary Range: $130,000 to $140,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.