Social Media Manager (Remote)

Huckleberry Labs; Los Angeles (CA); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Equity

Unlimited PTO

Health

Vision

Dental

Paid parental leave

401k match

Job summary

Huckleberry Labs in Los Angeles is looking for a Brand Manager for Social Media to lead their social strategy and community engagement. The ideal candidate will have over 5 years of brand marketing experience, strong creative management skills, and a deep understanding of various social platforms.

The position offers a competitive salary with benefits such as equity, unlimited PTO, and health coverage. This is a full-time role aimed at fostering connections with families through engaging content and brand presence.

Qualifications

• 5+ years of social media or brand marketing experience, with increasing ownership of strategy.
• Ability to create content and manage a content strategy.
• Deep fluency across multiple social media platforms.

Responsibilities

• Develop and own Huckleberry's social media strategy.
• Build and manage a content strategy grounded in business objectives.
• Drive the creative process for social content.
• Lead social calendar development and content planning.
• Own brand voice in community spaces.

Skills

Social media strategy

Creative management

Community management

Data analysis

Cross-functional collaboration

Job description

About Huckleberry

At Huckleberry, our purpose is simple yet powerful: to build life‑changing products and experiences that help all families unlock everyday magic.

Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand‑in‑hand with data science, AI, and behavioral science to provide support behind‑the‑scenes that guides every parent through their unique journey.

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

About the role

Huckleberry is building a brand that becomes the trusted voice for parents navigating the everyday, and social media is one of the most direct, human expressions of that brand and a key growth engine for the company. This role is a Brand Manager, Social Media that owns the strategy, execution, and evolution of our social presence across key platforms.

You’ll be a genuine strategic partner, developing platform‑specific strategies rooted in business goals, building a content system that reflects how real parents think and feel, and creating the measurement infrastructure to understand what’s working and why. You’ll collaborate closely with our Brand Manager and Influencer Marketing Manager, reporting to the Director of Brand Marketing & Communications.

Areas of responsibility

• Social strategy: develop, own, and evolve Huckleberry’s social media strategy across key platforms, including platform‑level intent, content philosophy, audience development, and channel prioritization
• Content system: build and manage a content strategy grounded in business objectives—not just what’s trending, but what builds lasting relevance and community with parents
• Creative management: drive the creative process, whether from briefing to others or from your own hands‑on execution
• Calendar and programming: lead social calendar development, content planning, and publishing across current and emerging platforms
• Community management: own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable
• Measurement and reporting: design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders
• Trend and platform intelligence: stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how
• Cross‑functional collaboration: partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand‑building efforts

Requirements

• 5+ years of social media or brand marketing experience, with increasing ownership of strategy
• A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief
• Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform’s algorithm, culture, and content norms differ
• Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply
• Experience in consumer, lifestyle, wellness, parenting, or family‑facing brand environments

Benefits

$90,000 - $110,000 a year

1. Equity
2. Unlimited PTO
3. Health
4. Vision
5. Dental
6. Paid parental leave for primary and secondary caregiver
7. 401k match

Huckleberry Labs is an equal‑opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Please note that we are currently only able to hire full‑time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.