Social Content Creator

Nanit; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan

Disability coverage

Life insurance

Equity

Job summary

Nanit, a leading parenting tech company, seeks a creative brand content creator to drive real-time, trend-driven storytelling across Instagram, TikTok, YouTube, and LinkedIn. You’ll shoot, edit, and post native content, engaging a large audience of modern parents and turning community feedback into new ideas.

The role requires a hands-on creator with strong editing skills, platform fluency, and the ability to react quickly to trends while maintaining Nanit's voice and values.

Qualifications

• 3+ years hands-on experience creating social content for a consumer-facing brand (in-house or agency).
• Strong focus on short-form video and platform-native storytelling.
• Deep platform fluency, especially Instagram and TikTok.

Responsibilities

• Create platform-native content (short-form video, photos, captions, simple graphics) from ideation to filming and editing.
• Identify trends, sounds, and moments to jump on quickly and turn into content within hours.
• Draft captions and manage daily posting across Instagram, TikTok, YouTube, and LinkedIn with consistent brand voice.
• Organize and maintain the content calendar and asset library.
• Monitor comments and DMs daily and turn feedback into new content ideas.
• Translate brand initiatives into social-first content and test performance-driven formats.

Skills

Social content creation

Short-form video

Platform-native storytelling

Trend spotting

Tools

Dash Social

Job description

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the Role:

Nanit is looking for a creative, trend-savvy content creator to help make us a must-follow brand for modern parents. You'll take the lead on real-time content creation, trend-driven storytelling, and platform innovation, turning insights and expert-backed guidance into engaging, high-impact social content. This role is built for someone who lives to create: someone who can shoot, edit, and post content that feels native to the platform, and who treats comments and DMs as raw material for the next great idea.

What You''ll Do:

• Create platform-native content (short-form video, photos, captions, simple graphics) using tools like iPhone, CapCut, Canva, or Figma, from ideating and scripting to filming and editing, with a strong on-camera presence that feels native, fun, and on-brand
• Identify trends, sounds, and cultural moments Nanit can jump on quickly, and turn them into content within hours, not days
• Draft captions and manage daily posting across Instagram, TikTok, YouTube, and LinkedIn, keeping brand voice consistent across channels
• Organize and maintain the content calendar and asset library
• Monitor comments and DMs daily, and turn the best of them into content: reply videos, comment round-ups, Q&A prompts, and other formats that make the community part of the story
• Mine community input for content ideas, spotting recurring questions, jokes, and moments worth building a post around
• Translate brand and PR initiatives (launches, giveaways, campaigns) into social-first content: the short-form video, native posts, and platform moments that make a bigger campaign feel native on social
• Turn performance data into sharper creative choices: which hooks, formats, and trends to double down on next

Who You Are:

• 3+ years of hands-on experience creating social content for a consumer-facing brand (in-house or agency), with a strong focus on short-form video and platform-native storytelling
• A creator first with social video editing skills and a knack for producing quick-turn content
• Deep platform fluency, especially Instagram and TikTok
• Sharp instincts for culture and trends, always ahead of what's next
• Sees comments and DMs as content opportunities, not just conversations to manage
• Understands the perspective of the modern parent
• A fast, proactive idea generator who loves experimenting
• Can take a campaign brief and see the social-first version of it
• Familiarity with tools like Dash Social or similar publishing/analytics platforms
• Experience in parenting, wellness, or consumer tech a plus

EEO, Salary and Location:

This is a hybrid role that will require prospective candidates to be in our NYC 2 days per week

Salary Range: $75,000 to $90,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance.

• access to healthcare benefits
• a 401(k) plan
• short-term and long-term disability coverage
• basic life insurance

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.