Organic Social Strategy Lead

Nanit; New York (NY); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Hybrid in-office

Remote August

Flexible PTO

Equity

Paid parental leave

Employee discounts

Work from home stipend

Team events

Job summary

Nanit seeks an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand speaks to parents across platforms. You’ll translate insights into a clear content direction, partnering with Creative to deliver platform-native execution and a distinct social voice.

You will manage a direct report, collaborate with influencer partnerships, and align with paid social to scale ideas while balancing long-term planning with timely opportunities.

Qualifications

• 6–8 years of experience leading organic social for a consumer brand or agency.
• Deep expertise in Instagram and TikTok with trends, formats, and audience expectations.
• Strong understanding of parents as an audience and cultural conversations.

Responsibilities

• Own organic social strategy across channels, with Instagram and TikTok as primary drivers.
• Set strategic and creative direction grounded in brand platform and performance data.
• Develop audience-led content approaches for distinct parent mindsets and moments.
• Evolve Nanit's social voice, tone, and POV across platforms.
• Identify and act on real-time cultural conversations relevant to parenting.

Skills

Instagram & TikTok expertise

Organic social strategy

Content creation & copywriting

Community engagement

Cross-functional collaboration

Creator management

Data-driven optimization

Tools

Canva

Job description

Nanit seeks an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand speaks to parents across platforms. You’ll translate insights into a clear content direction, partnering with Creative to deliver platform-native execution and a distinct social voice.

You will manage a direct report, collaborate with influencer partnerships, and align with paid social to scale ideas while balancing long-term planning with timely opportunities.