Social Growth Lead — Build a Viral Crypto Content Engine

Baton Corporation Ltd; New York (NY); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Relocation support

Performance-based bonuses

Best-in-market benefits

Job summary

Baton Corporation in Manhattan, New York, seeks a Social Media & Content Lead to turn pump.fun into a growth engine across TikTok, Instagram and YouTube. This is a hands-on role—you’ll script, shoot, edit and publish daily, driving creative direction and measurable results.

You’ll run a rapid testing program, connect views to installs and trading volume, and steer brand formats for on-camera or faceless content while collaborating with Legal to stay compliant.

Qualifications

• Hands-on editing and graphic design skills with a reel of work you cut and designed yourself.
• Experience growing social for a consumer mobile app; fintech or crypto experience is a strong plus.
• Ownership of creative direction with a brand look and recurring campaigns.

Responsibilities

• Own TikTok, Instagram Reels and YouTube Shorts end to end — strategy, content calendar, publishing, community and analytics.
• Define how pump.fun looks, sounds and feels on social, and uphold publishing quality.
• Make the content — script, shoot, edit and design, shipping daily in CapCut, Premiere, After Effects, Figma or equivalent.
• Run a high-velocity testing program across hooks, formats and series and scale what works.
• Build measurement connecting views to installs, activation and trading volume.
• Spot trends early, manage creator/UGC and clipping workflows; turn crypto moments into content quickly.
• Coordinate with Legal to ensure content meets compliance standards.

Skills

Editing

Graphic design

Content creation

Video editing

Tools

CapCut

Premiere

After Effects

Figma

Job description

Baton Corporation in Manhattan, New York, seeks a Social Media & Content Lead to turn pump.fun into a growth engine across TikTok, Instagram and YouTube. This is a hands-on role—you’ll script, shoot, edit and publish daily, driving creative direction and measurable results.

You’ll run a rapid testing program, connect views to installs and trading volume, and steer brand formats for on-camera or faceless content while collaborating with Legal to stay compliant.