Social Growth Lead for a New Consumer App

AppLovin; Palo Alto (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

AppLovin’s Gist is seeking a Social Media Manager to own the voice and presence across Instagram, TikTok, Threads, Substack, and more. Lead content creation, testing, and iteration to grow a relatable audience and drive engagement.

You’ll partner with creators and performance teams, shaping content formats and playbooks while staying aligned with brand goals and product growth. This role demands autonomous, startup-minded execution in a fast-paced environment.

Qualifications

• 2-3+ years of experience in social media, content, or community growth.
• Proven history of growing an account from zero to a significant audience.
• Fluent with AI tools to create better content faster.

Responsibilities

• Own social strategy and execution across target platforms.
• Create platform-native content in a distinct Gist voice.
• Collaborate with agencies, creators, and influencers to produce posts.
• Grow audience and engagement through rapid experimentation and insights.
• Partner with performance marketing to support growth funnel.
• Track and report on audience growth and content performance.

Skills

Social growth

Content creation

Writing

Editing

Platform knowledge

Tools

AI tools

Job description

AppLovin’s Gist is seeking a Social Media Manager to own the voice and presence across Instagram, TikTok, Threads, Substack, and more. Lead content creation, testing, and iteration to grow a relatable audience and drive engagement.

You’ll partner with creators and performance teams, shaping content formats and playbooks while staying aligned with brand goals and product growth. This role demands autonomous, startup-minded execution in a fast-paced environment.