Growth-Focused Social Media & Content Lead

Crescent Private Wealth; Cary (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Job summary

Crescent Private Wealth in Cary, NC is seeking a proactive Social Media and Content Manager to build its content engine across YouTube, Instagram, and TikTok while ensuring compliance with SEC marketing rules. You’ll own the growth playbook, test new formats, collaborate with writers and designers, and translate audience insights into compelling content that grows trust and drives business.

The role emphasizes ownership, fast execution, and continuous improvement within a regulated environment,

Qualifications

• Hands-on experience creating or growing content for a brand, creator, or business.
• Strong understanding of YouTube and short-form content, particularly Instagram Reels and TikTok.
• Ability to come up with compelling ideas, hooks, titles, and angles.
• Data-driven approach to performance: CTR, retention, engagement, and distribution.
• Strong writing and communication skills.
• Able to coordinate with writers, editors, designers, and talent to ship content.
• Comfortable learning new tools and using AI to work more effectively.
• Experience in regulated financial services is a plus but not essential.

Responsibilities

• Develop and execute Crescent’s content strategy across YouTube, Instagram, and TikTok within compliance.
• Research topics, trends, competitors, and audience interests to identify opportunities.
• Generate compelling ideas, hooks, titles, and angles for financial topics.
• Turn ideas into content with writers, editors, designers, and advisers as needed.
• Repurpose long-form content into short-form videos and maximize value.
• Work with compliance to ensure SEC marketing requirements before publishing.

Skills

Brand content creation

YouTube knowledge

Short-form content

Data-driven

Strong writing

Project coordination

AI tools for content

Compliance awareness

Tools

Video editing software

Analytics tools

Job description

Crescent Private Wealth in Cary, NC is seeking a proactive Social Media and Content Manager to build its content engine across YouTube, Instagram, and TikTok while ensuring compliance with SEC marketing rules. You’ll own the growth playbook, test new formats, collaborate with writers and designers, and translate audience insights into compelling content that grows trust and drives business.

The role emphasizes ownership, fast execution, and continuous improvement within a regulated environment,