Social-First Art Director - Hybrid Contract, TikTok

The Planet Group; Boston (MA); Hybrid; USD 110,000 - 117,000; Part time

Job summary

The Planet Group is seeking a Social-First Art Director on a contract basis with a leading insurance and financial services client. The role focuses on creating native-to-platform social content across TikTok, Meta, and other channels, collaborating with creative directors, copywriters, editors, and stakeholders to deliver compelling work.

Ideal candidates bring hands-on art direction, a strong portfolio of social and digital creative, and comfort with AI-powered tools to push innovative

Qualifications

• 5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline.
• Portfolio demonstrating conceptual thinking and visual storytelling for social and digital
• Proven ability to develop social-first, platform-native content rather than repurposed ads
• Advanced proficiency with Adobe Creative Suite for Mac
• Hands-on experience creating content using native tools within TikTok, Meta, and other platforms

Responsibilities

• Concept and create platform-native social content across TikTok, Meta, and other digital channels
• Own projects from creative brief and initial concept through execution and delivery
• Develop culturally relevant creative that feels authentic to each social platform
• Collaborate with copywriters, editors, PDs, strategists, and stakeholders to bring ideas to life
• Storyboard, design, and direct short-form, social-first video content
• Stay current on emerging social trends and platform behaviors
• Collaborate with external partners to identify creator-led opportunities
• Translate business objectives and insights into compelling visual concepts
• Experiment with AI-powered creative tools and emerging technologies
• Iterate quickly based on feedback and performance
• Present concepts and recommendations to stakeholders
• Manage multiple projects while maintaining quality and consistency

Skills

Hands-on art direction

Social media content creation

Platform-native content

Creative collaboration

Strong communication

Tools

Adobe Creative Suite

TikTok native tools

Meta tools

Job description

The Planet Group is seeking a Social-First Art Director on a contract basis with a leading insurance and financial services client. The role focuses on creating native-to-platform social content across TikTok, Meta, and other channels, collaborating with creative directors, copywriters, editors, and stakeholders to deliver compelling work.

Ideal candidates bring hands-on art direction, a strong portfolio of social and digital creative, and comfort with AI-powered tools to push innovative