Social-First Art Director

The Planet Group; Boston (MA); Hybrid; USD 110,000 - 117,000; Part time

Job summary

The Planet Group is seeking a Social-First Art Director on a contract basis with a leading insurance and financial services client. The role focuses on creating native-to-platform social content across TikTok, Meta, and other channels, collaborating with creative directors, copywriters, editors, and stakeholders to deliver compelling work.

Ideal candidates bring hands-on art direction, a strong portfolio of social and digital creative, and comfort with AI-powered tools to push innovative

Qualifications

• 5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline.
• Portfolio demonstrating conceptual thinking and visual storytelling for social and digital
• Proven ability to develop social-first, platform-native content rather than repurposed ads
• Advanced proficiency with Adobe Creative Suite for Mac
• Hands-on experience creating content using native tools within TikTok, Meta, and other platforms

Responsibilities

• Concept and create platform-native social content across TikTok, Meta, and other digital channels
• Own projects from creative brief and initial concept through execution and delivery
• Develop culturally relevant creative that feels authentic to each social platform
• Collaborate with copywriters, editors, PDs, strategists, and stakeholders to bring ideas to life
• Storyboard, design, and direct short-form, social-first video content
• Stay current on emerging social trends and platform behaviors
• Collaborate with external partners to identify creator-led opportunities
• Translate business objectives and insights into compelling visual concepts
• Experiment with AI-powered creative tools and emerging technologies
• Iterate quickly based on feedback and performance
• Present concepts and recommendations to stakeholders
• Manage multiple projects while maintaining quality and consistency

Skills

Hands-on art direction

Social media content creation

Platform-native content

Creative collaboration

Strong communication

Tools

Adobe Creative Suite

TikTok native tools

Meta tools

Job description

• Pay Rate: $80 - $85/hr (W2 and benefit options)
• Duration: 3–6 month contract with potential for extension
• Schedule: Flexible hybrid; candidates should be available to come onsite for key meetings, presentations, and collaboration sessions as needed

The Planet Group is seeking a Social-First Art Director to join our client, a leading insurance and financial services company, on a contract basis. This is an opportunity for a hands‑on creative who lives and breathes social media and understands how to develop work that feels native to the platform, not traditional advertising repurposed for social.

This person will bring a modern, culture‑driven perspective to social and digital creative, taking projects from initial concept through execution. You’ll partner closely with creative directors, copywriters, editors, project managers, account strategists, agency partners, and business stakeholders to create engaging content across TikTok, Meta, and other digital channels.

Social-First Art Director Responsibilities

• Concept and create platform‑native social content across TikTok, Meta, and other digital channels
• Own projects from creative brief and initial concept through execution and final delivery
• Develop culturally relevant creative that strengthens brand presence while feeling authentic to each social platform
• Partner with copywriters, editors, creative directors, project managers, account strategists, and business stakeholders to bring ideas to life
• Storyboard, design, and help direct short‑form, social‑first video content
• Stay current on emerging social trends, formats, cultural moments, platform behaviors, and creator opportunities
• Collaborate with external agency and creator partners to identify authentic opportunities for creator‑led content
• Translate business objectives, audience insights, and performance data into compelling visual concepts
• Experiment with AI‑powered creative tools, including generative image, video, motion, and emerging technologies
• Rapidly iterate creative based on feedback, shifting priorities, performance insights, and platform opportunities
• Present creative concepts and recommendations to internal stakeholders and cross‑functional teams
• Manage multiple projects simultaneously while maintaining a high standard of creative quality and consistency

Social-First Art Director Qualifications

• 5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline
• Strong hands‑on art direction and design experience; this is not a traditional content strategy role
• Portfolio demonstrating conceptual thinking, visual storytelling, and high‑quality social and digital creative
• Proven ability to develop social‑first, platform‑native content, rather than simply adapting traditional advertising for social
• Advanced proficiency with Adobe Creative Suite for Mac
• Hands‑on experience creating content using native tools within TikTok, Meta, and other social platforms
• Experience concepting and directing short‑form video content
• Strong understanding of social media behaviors, platform‑specific formats, audience engagement, and creative best practices
• Experience within an external agency, internal creative agency, or similarly fast‑paced creative environment strongly preferred
• Comfortable collaborating across creative disciplines and managing multiple stakeholders
• Interest in emerging technology and the use of AI in creative development and production
• Strong communication and presentation skills
• Self‑directed, adaptable, highly collaborative, and comfortable managing multiple priorities