Senior Manager, Social & Digital Strategy

The Howard University; United States; Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health & Wellness

Work-Life Balance

Financial Wellness

Professional Development

Additional Perks

Job summary

Howard University is seeking a Senior Manager of Social & Digital Strategy to translate university priorities into compelling digital content and strengthen brand visibility. You will lead the planning, development, and measurement of social media efforts across multiple channels, working closely with the Office of University Communications and campus partners.

The role focuses on editorial direction, platform strategy, and multimedia storytelling to engage students, alumni, faculty, staff, and

Qualifications

• Experience in social media strategy and digital communications is preferred.
• Strong writing/editing skills for social platforms.
• Ability to coordinate cross-functional teams and vendors.

Responsibilities

• Develop and execute integrated social media strategies that align with University priorities.
• Write, edit, and optimize social media copy and campaigns in brand voice.
• Coordinate content production with photographers, videographers, and partners.

Job description

The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff \"for fit\" makes significant contributions to Howard University's overall mission.

At Howard University, we prioritize well-being and professional growth.

Here is what we offer:

• Health & Wellness: Comprehensive medical, dental, and vision insurance, plus mental health support
• Work-Life Balance: PTO, paid holidays, flexible work arrangements
• Financial Wellness: Competitive salary, 403(b) with company match
• Professional Development: Ongoing training, tuition reimbursement, and career advancement paths
• Additional Perks: Wellness programs, commuter benefits, and a vibrant company culture

Join Howard University and thrive with us!

https://hr.howard.edu/benefits-wellness

BASIC FUNCTIONS:

Reporting to the Assistant Vice President of Multimedia and Digital Communications, the Senior Manager of Social & Digital Strategy supports the day-to-day development, execution, optimization, and measurement of Howard University's social media and digital communications strategies. The position translates institutional priorities, leadership messages, news, events, research, student and alumni stories, and other University initiatives into compelling, integrated digital content that strengthens Howard University's brand visibility, reputation, engagement, and connection with key audiences.The Senior Manager serves as a strong strategic and operational partner to the Assistant Vice President of Multimedia and Digital Communications, helping to shape the University's digital editorial direction, content calendar, platform strategy, campaign execution, and multimedia storytelling. The role works collaboratively across the Office of University Communications (OUC) and with campus partners to ensure that social and digital content is timely, accurate, audience-centered, visually compelling, and consistent with University priorities and brand standards.

SUPERVISORY AUTHORITY:

Supervise and provide strategic direction to the Digital Media Coordinator, student interns, student workers, and external digital media vendor partners.

NATURE AND SCOPE:

Work in close collaboration with the Assistant Vice President of Multimedia and Digital Communications, the Social Media Strategist, University lead photographer, videographers, OUC colleagues, and other communications staff. Coordinate digital content planning, production schedules, assignments, approvals, expenditures, and publishing workflows across multiple platforms and contributors.

PRINCIPAL ACCOUNTABILITIES:

SOCIAL MEDIA STRATEGY & CONTENT DEVELOPMENT

• Collaborate with Division and OUC leadership and lead d evelop ment and execut ion integrated social media strategies that advance University priorities, strengthen Howard University's brand and reputation, and increase meaningful engagement with students, faculty, staff, alumni, prospective students, media, partners, and other key audiences.
• Develop platform-specific strategies, editorial calendars, campaigns, and content plans for the University's primary social and digital channels.
• Write, edit, and optimize social media copy, captions, campaign messaging, executive social content, promotional copy, calls to action, and other digital communications in a voice consistent with Howard University's brand.
• Translate institutional news, academic and research achievements, leadership priorities, events, student experiences, alumni accomplishments, and cultural moments into engaging social-first storytelling.
• Identify opportunities for proactive, timely, and culturally relevant content while exercising sound editorial judgment and protecting the University's reputation.
• Monitor platform changes, audience behaviors, emerging formats, and social media best practices and recommend adjustments to content and channel strategies.

MULTIMEDIA CONTENT PLANNING & EDITORIAL DIRECTION

• Collaborate closely with the Assistant Vice President of Multimedia and Digital Communications to establish multimedia priorities, editorial direction, campaign strategies, and production plans aligned with institutional communications goals.
• Coordinate content production schedules and assignments with the University's lead photographer, videographers, digital media vendors, student content creators, and other creative partners to ensure consistent and timely delivery of multimedia assets.
• Develop creative briefs, scripts, interview questions, story treatments, shot lists, social copy, and other editorial materials for photography, video, short-form social content, executive communications, campaigns, and special projects.
• Provide editorial direction for multimedia content creation, including identifying story angles, key messages, audiences, tone, sequencing, and platform-specific approaches.
• Partner with photographers and videographers during pre-production, production, and post-production to ensure visua