SOCIAL COPYWRITER [NYC]
Born Social
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Benefits offered by this job
Job summary
BBorn Social US is seeking a full-time Social Copywriter in New York City. You’ll craft tone of voice, write long-form content, and create social captions across Be The People campaigns, working in a hybrid setup with three in-office days per week.
You’ll partner with the Creative and Editorial teams to shape editorial strategy, develop copy-centric concepts, and ensure the voice stays on-brand while engaging audiences online.
Qualifications
- Portfolio demonstrating ability to evoke emotion
- Ability to write both short-form and long-form copy
- Experience writing for brands in-house or at an agency
Responsibilities
- Codify Be The People's tone of voice for social
- Shape editorial strategy and cadence for storytelling
- Collaborate with Creative team to develop copy-centric concepts
- Write long-form content (blogs, educational posts, scripts)
- Craft social captions and supporting content with wit and trend-aware language
Skills
Tools
Job description
Hybrid Working - 3 days in the office per week. We operate a Fix + Flex model, with Wednesdays and Thursdays as our two Fix Days, when everyone is in the office, and the third day is Flex across Monday, Tuesday, and Friday.
A benchmarked salary between $100,000 to $110,000 based on your level within our progression framework. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.
Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognised as one of the best places to work.
We're powered by Croud, a leading performance marketing agency. As agencies, we work closely to help brands bring creative and performance together. As a result you’ll benefit from being part of the Croud Group, office and team.
Born Social US is on the hunt for a full-time copywriter, someone who has a true passion for writing combined with a borderline obsession with social. We’re looking for someone fluent in internet language who is a superstar writer to work across Be The People organic social, campaign concepts, scripts, one-liners, full TOV guidelines to bring to life the voice of the brand.
Crafting a Tone of Voice: You’ll be responsible for codifying the tone of voice for Be The People, taking their preexisting guidelines and adapting them to suit social, working collaboratively with their team to ensure it’s fit purpose whilst staying on brand.
Helping Shape an Editorial Strategy: Our mission to turn Be The People into an established publisher, you’ll play a role in shaping how we do this consulting on how we build an editorial strategy and system with a consistent cadence of storytelling and appreciation of platform formats.
Building copy centric concepts: You’ll be working collaboratively with the Creative team to help conceive new concepts that inform production or shape partnerships.
Writing longform content: You will be given time and space to write long-form content alongside the fast paced editorial content. This could be blog posts, in depth educational posts or brand campaign scripts. We need you to be proficient in writing compelling narrative with considered narrative arcs.
Crafting social captions: You will also be responsible for writing short form stand alone content and all supplementary content copy. This will give you space to flex more humour and wit and playback social trends and language where appropriate.
Work: Manage and deliver high-quality output to brief that meets our creative mantra and standard. Evidenced through contributions to case studies or award wins.
Growth: Contribute directly to account growth and/or new business through proactive recommendations, research and ideas. Evidenced through account growth and/or new business wins.
Clients: Positive client feedback on responsiveness, strategy and delivery. Your clients NPS is +20 and your client retention rate is >80%.
- Firstly, you've got a portfolio that makes people FEEL something. Ideally want to laugh, cry or feel an emotion after reading it.
- Someone that loves and is very capable at writing. Short or long copy but most importantly, enjoy creative writing.
- Have worked in house or at an agency before on a brand.
- You can speak passionately about brands that have mastered their tone of voice, especially in the social landscape e.g KFC and Oatly.
- If you have experience in purpose driven brands or working for non profit organisations then even better.
No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to. Because we believe the best work isn't formed instantly, they're shaped through commitment, care, and perseverance. Grit isn’t about grind - it’s about staying curious, pushing ideas, and appreciating the process to reach the Pearl - work we’re proud of, created to the highest standard that makes a lasting impact.
is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.
ismow we communicate. Think of the basic rules of communication - honest, clear, confident.
is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.
is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.
is bigger than all the others.It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.
Born Social is proud to be part of Croud. Together we are a global, full service media, creative and data agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representativeteam. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
Every Born Social US employee is eligible for the benefits listed here on the Croud careers site, which include:
- 20 days vacation a year + 12 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Gym Membership contributions
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
Standard working hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it will also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
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