INFLUENCE MANAGER [NYC]

Born Social; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

20 days vacation + 12 public holidays

Full Paid Medical Insurance (dental &

Annual performance bonus

401k matching plan

Gym membership contributions

Free fruit, snacks & beverages

Free home office chair & screen

Quarterly team offsites & socials

Recruitment referrals bonus

Agile working policy

Job summary

Born Social in New York City is seeking an Influence Manager to lead creator partnerships within a hybrid work model (3 days in office per week). You will source and vet creators, craft briefs, and manage campaigns from start to finish while driving performance insights and strong relationships with talent agencies.

The role requires experience with creator-led campaigns, a solid understanding of social trends, and the ability to coordinate across internal teams in a fast-paced environment.

Qualifications

• Experience delivering creator-led campaigns, ideally from an agency.
• Strong understanding of the current creator landscape and social trends.
• Comfortable working with creators, agencies, and internal teams in a fast-paced environment.
• Ability to manage multiple moving parts, deadlines, and approvals across campaigns.

Responsibilities

• Source and vet creators for partnerships aligned with campaign objectives.
• Create clear briefs translating brand direction into authentic content opportunities.
• Manage communication with creators and agencies from start to delivery.
• Review creator content with internal teams and coordinate feedback and edits.
• Track performance, maintain reporting tools, and derive insights for future campaigns.

Skills

Creator campaigns

Creator landscape awareness

Communication with creators

Project management

Campaign analysis

Job description

INFLUENCE MANAGER

NEW YORK CITY, USA (Hybrid Working - 3 days in the office per week)

A benchmarked salary between $80,000 - $90,000 based on your level within our progression framework. You can read more about our approach to performance, salary, and progression here.

WHO WE ARE We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.

Backed by the strength of a brilliant business that’s proudly B-Corp certified, we’re consistently recognized as one of the best places to work.

What you'll be doing

• Creator Sourcing & Vetting: Source and vet creators for brand partnerships, ensuring their performance, audience demographics, and personality align with campaign objectives and brand strategy.

• Creator Briefing & Campaign Support: Develop clear and inspiring briefs for creators, helping translate brand direction into content opportunities that feel authentic and effective on social.

• Creator Communications & Campaign Management: Manage communication with creators and talent agencies from the beginning of a partnership through to delivery, ensuring deadlines are met and relationships are nurtured throughout the process.

• Content Management & Scheduling: Work closely with internal teams to review creator content, manage feedback and edits, and ensure campaigns land at the right time for maximum impact.

• Campaign Reporting: Track creator performance, keep reporting tools up to date, and draw out learnings and insights to inform campaign reporting and future recommendations.

Who we're looking for

• Proven experience delivering creator-led campaigns and working with creators and their representatives, ideally from an agency environment.

• Strong understanding of the current creator landscape, social media trends, and how brands can show up effectively across platforms.

• Comfortable working with a wide range of people, from creators to internal teams, and able to handle fast-moving conversations with confidence and clarity.

• Able to manage multiple moving parts, deadlines, approvals, and stakeholders across creator campaigns in a fast-paced social environment.

• Passionate about brands, social media, and the way digital culture evolves — with a natural curiosity for what's next.

NO GRIT NO PEARL

No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to. Because we believe the best work isn't formed instantly, they're shaped through commitment, care, and perseverance. Grit isn't about grind - it's about staying curious, pushing ideas, and appreciating the process to reach the Pearl - work we're proud of, created to the highest standard that makes a lasting impact.

VALUES

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

See Challenge as Opportunity...is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

Say It Simply... ishow we communicate. Think of the basic rules of communication - honest, clear, confident.

Do What YouSay... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

MakeEach Other Better...is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

Consciously Contribute...is bigger than all the others.It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what's just, not what's easy or immediately self-serving.

BORN SOCIAL CROUD

Born Social is proud to be part of Croud. Together we are a global, full service media, creative and data agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

EVERYONE'S WELCOME

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representativeteam. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.

PERKS AND BENEFITS

Every Born Social US employee is eligible for the benefits listed here on the Croud careers site, which include:

• 20 days vacation a year + 12 public holidays

• Full Paid Medical Insurance (including dental and vision)

• Annual performance bonus

• 401k matching plan

• Gym Membership contributions

• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee

• Free home office chair and screen

• Quarterly team offsites / Regular socials

• Free Citibike membership

• Recruitment referrals bonus

• Agile working policy

We operate out of a hybrid model of 3 days in office per week. Standard working hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it will also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.