Social Conversation Strategist (Community Manager)

MSL (Global); New York (NY); On-site; USD 58,000 - 92,000; Full time

Job summary

MSL (Global) is seeking a Social Conversation Strategist to enhance brand voice and engagement for Procter & Gamble's home care products. The successful candidate will leverage social media trends and analytics to create compelling content, manage community interactions, and provide strategic insights. With a collaborative approach, you'll join a dynamic team focused on elevating brand relevance through innovative social strategies.

Benefits

Medical coverage

Dental coverage

Vision coverage

Disability coverage

401k

Paid time off

Qualifications

• 2-3 years of experience in social media management.
• Ability to manage and analyze social channels.
• Strong writing skills to adapt brand tone.

Responsibilities

• Manage weekly and seasonal content planning.
• Analyze social analytics and create content calendars.
• Moderate discussions across social channels.

Skills

Social community management

Social media analytics

Copywriting

Analytical skills

Creative content creation

Education

Bachelor’s degree in Marketing, Communications

Tools

Photoshop

Job description

Social Conversation Strategist (Community Manager)

Social Conversation Strategist (Community Manager)

Direct message the job poster from MSL (Global)

Talent Acquisition at MSLGROUP / Publicis Groupe

Are you fluent in memes? Obsessed with data and strategy? Can you predict the next viral trend before it hits your feed? If social media runs in your veins and you dream in TikToks and Instagram Reels - we’ve got your next big gig.

MSL New York is seeking a Social Conversation Strategist to help steer the voices of two legendary brands from Procter & Gamble’s home care lineup. From chore-core to clean-tok, you’ll ride the wave of social trends to help reshape how the world sees cleaning—turning routine tasks into shareable stories. By blending humor, heart, and hustle, you’ll make these brands stand for more than just spotless surfaces—they’ll stand for cultural relevance and social savviness.

You will be part of a larger activation team and will help quickly connect the dots between PR and social. The Social Conversation Strategist will analyze and report social analytics, using insights to create monthly content calendars and make strategic recommendations to the brand team on trends, brewing topics of interest to consumers and what competitors are up to. You will also manage consumer inquiries, report AEs/PQCs and engage with relevant comments quickly and effectively.

If you’re ready to make scrubbing bathrooms and mopping floors feel like a party on the timeline—let’s talk.

Key Responsibilities:

• Work collaboratively with the account and client team to outline approach to social ensuring the content strategy ladders back to the business priorities.
• Manage weekly and seasonal content planning, ensuring an always-on presence.
• Help to coordinate collaboration and ideation amongst cross-functional partner agency team members.
• Create trend-forward and efficacy-based content rooted in consumer tensions and interests.
• Give creative input to organic social content calendar (strategy and execution) & coordinate approvals with the Brand Team (as needed).
• Be the lead creative voice for “on-trend” social creation that aims to pair the brand voice with trending videos on the platform.
• Guide, moderate and monitor discussions and relevant conversations happening across our social channels.
• Be the consumer insights expert related to what resonates with our consumer on social. Conduct reporting on social activities from competitive brands, other brands targeting our consumer (best-in-class social programs/content) and any other notable efforts in this space.
• Stay on top of defined analytics and key performance indicators, and generate comprehensive social reports - based on KPIs as well as conversations, feedback, sentiment – that enable optimization.
• Ensure that best practices are being adhered to across social platforms.

What you bring to the role:

• Bachelor’s degree in Marketing, Communications or related degree
• 2-3 years of social community management and/or social media analytics experience
• Ability to embody the persona and tone of the brands to be an extension, creating 1:1 consumer interactions that only drive brand love
• High degree of professional maturity; demonstrated ability to work collaboratively and effectively with colleagues at all levels, but also make decisions autonomously
• Experience personally or professionally managing and growing social channels; enthusiastic about learning new platforms, research and analytic tools and search algorithms
• Understand KPIs and have a working knowledge of paid vs. organic social
• Excellent grammar/writing skills in English; excellent copywriting skills. Ability to adapt copywriting style to fit the unique tone of voice of the brand
• Ideally have Photoshop or other graphic design skills to create new organic content
• Ability to stay organized and perform tasks with a high attention to detail
• Strong analytical skills and familiarity with social platform analytics
• Ability to clearly articulate thoughts in writing
• Is a self-starter and go-getter (like our target consumer)
• Not afraid to experiment in order to achieve growth

Compensation Range: $58,500-$92,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations

• Industries

  Public Relations and Communications Services and Advertising Services

Referrals increase your chances of interviewing at MSL (Global) by 2x

Sign in to set job alerts for “Social Strategist” roles.

New York, NY $147,000.00-$205,000.00 2 weeks ago

Social Media & Influencer Marketing Strategist - Personal Care

New York, NY $80,000.00-$90,000.00 1 week ago

Social Media Content Strategist - Beauty

New York City Metropolitan Area $85,000.00-$110,000.00 1 month ago

New York City Metropolitan Area $65,000.00-$80,000.00 2 weeks ago

Brooklyn, NY $80,000.00-$110,000.00 2 weeks ago

New York City Metropolitan Area 1 month ago

New York, NY $115,000.00-$125,000.00 2 months ago

Strategy Director, Social and Influencer

New York, NY $135,000.00-$155,000.00 2 weeks ago

New York, NY $104,000.00-$130,000.00 1 week ago

New York City Metropolitan Area $25.00-$40.00 1 week ago

Social Media Strategist (Famous male fitness influencer)

New York, NY $100,000.00-$120,000.00 2 weeks ago

New York, NY $48,000.00-$60,000.00 1 week ago

New York, NY $79,990.00-$125,925.00 2 weeks ago

Social Media Manager and Content Creator

Great Neck, NY $50,000.00-$80,000.00 1 month ago

New York, NY $101,000.00-$135,000.00 2 weeks ago

New York City Metropolitan Area $70,000.00-$117,500.00 1 week ago

Senior Social Media Strategist/Content Manager

Senior Creative Producer, Growth Marketing

New York, NY $91,600.00-$125,950.00 1 week ago

Jersey City, NJ $60,000.00-$65,000.00 1 week ago

Wellness Engagement Coordinator, Administration Office

Assistant Director, Bureau of Early Intervention

New York City Metropolitan Area 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.