VP, Segment Marketing Strategist

BNY; New York (NY); On-site; USD 81,000 - 138,000; Full time

Job summary

A leading global financial services company is looking for a VP, Segment Marketing Strategist. This role focuses on developing tailored marketing strategies targeting specific client segments in a B2B environment. The ideal candidate will have a strong background in marketing and a track record of successful campaign execution.

Benefits

Highly competitive compensation

Generous paid leaves

Access to wellness programs

Qualifications

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments.
• Excellent written and verbal communication skills.

Responsibilities

• Lead the development of buyer personas and client journey mapping.
• Create and execute segment-specific go-to-market strategies.
• Design and execute multi-channel marketing campaigns.

Skills

Client Understanding

Data-Driven Insights

Campaign Development

Agile Marketing

Job description

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Segment Marketing Strategist

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

Job Description

Segment Marketing Strategist

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what is all about.

We are looking for a results-driven Segment Marketing Manager to join our global client marketing organization. This role will focus on developing and executing tailored marketing strategies to drive engagement, growth, and retention within specific client segments in a B2B financial services environment. The ideal candidate will have 5-10 years of marketing experience, a deep understanding of client-centric strategies, and the ability to collaborate across teams to deliver impactful marketing initiatives.

In this role, you’ll make an impact in the following ways:

• Segment Strategy & Planning
• Client Understanding: Have a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors; Lead the development of buyer personas
• Client Journey Mapping: Lead the development of client journey mapping to identify key moments in a client lifecycle for strategic engagement
• Go-to-Market Strategy: Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
• Data-Driven Insights: Leverage market research, client feedback, and data to identify opportunities and refine marketing strategies.
• Stakeholder Collaboration
• Cross-Functional Alignment: Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
• Feedback Loops: Act as a voice of the client segment to internal teams, providing feedback to improve products, services, and overall client experience.
• Campaign Development & Execution:
• Content Creation: Collaborate with internal and external stakeholders to produce compelling thought leadership, case studies, and marketing collateral tailored to the segment & client personas
• Integrated Marketing: Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM)
• Event Management: Partner with event teams to plan and execute client forums, webinars, and other segment-specific events.
  

To be successful in this role, we’re seeking the following:

• 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
• Proven experience developing and executing marketing strategies for defined client segments.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for sophisticated audiences.
• Highly analytical mindset and attention to key metrics
• Ability to run experiments and continuous testing in order to optimize performance
• Agile approach to growth marketing and the ability to punch through ambiguity
• Overall track record of professional and academic success
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Experience in motivating teams while collaborating in a matrixed organization
  
  

At BNY, our culture speaks for itself. Here’s a few of our awards:

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023
  
  

Our Benefits And Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $138,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factorsployee forums.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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