Brand Strategist Specialist

Better Collective; New York (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

Better Collective is seeking a Brand Strategist to craft compelling marketing narratives that drive revenue for sports betting clients. This role involves close collaboration with sales, insights, and creative teams to create impactful materials. Ideal candidates will have significant experience in media or brand strategy, specifically within sports betting and iGaming sectors.

Benefits

Generous compensation package

Comprehensive health benefits

Paid parental leave

Opportunities for growth

Qualifications

• 3–5+ years in media, brand strategy, or sales marketing.
• Deep understanding of sports betting and gaming marketing strategies.
• Strong storytelling and writing skills.

Responsibilities

• Develop sales materials and proposals targeted to sportsbooks and gaming operators.
• Serve as a subject matter expert on the sports betting category.
• Collaborate with Sales Directors on key opportunities.

Skills

Storytelling

Presentation-building

Collaboration

Job description

We are…

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms.

We are…

Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms.

Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.

Join us and become part of an exciting journey!

You are…

You are a dynamic strategist in the fast-paced world of sports betting, iGaming, and casinos. You're skilled at crafting compelling B2B sales narratives and marketing materials that drive revenue for sportsbooks, operators, and casino partners across North America. Your direct experience in the gaming space means you instinctively understand the regulatory landscape, and you excel at developing strategic media and content programs that truly resonate with marketers. You'll collaborate closely with sales, insights, and creative teams, pitching high-impact content, media, sponsorship, and data-driven solutions that help our partners acquire users and build brand equity.

You will…

• Develop bespoke sales materials, pitch decks, and proposals targeted to sportsbooks, online gaming operators, and casinos.
• Serve as the subject matter expert (SME) on the sports betting category — translating vertical-specific insights into strategic narratives and tactical recommendations.
• Collaborate with Sales Directors to identify and pursue key opportunities with gaming partners across display, programmatic, branded content, podcasts, live events, and more.
• Translate our product offerings into tailored solutions that align with operator KPIs: acquisition, retention, brand lift, etc.
• Stay current on industry trends, competitive activity, and regulatory updates in the betting/gaming space to inform pitches and client conversations.
• Help standardize go-to-market sales materials for the category (e.g., operator-facing one-pagers, case studies, media kits, vertical decks).
• Use first- and third-party insights to build persuasive, data-informed pitches.
• Contribute to RFP (Request for proposal) responses and proactive pitches with creative thinking and knowledge of the gaming media ecosystem.
  
  
  

You have…

• 3–5+ years of experience in media, brand strategy, or sales marketing, with a demonstrated focus on the sports betting, iGaming, or casino vertical.
• Deep understanding of the needs, goals, and marketing strategies of sportsbooks and gaming operators.
• Strong storytelling, writing, and presentation-building skills — with the ability to simplify complex ideas for media buyers and marketing decision-makers.
• Familiarity with key performance metrics for gaming clients (e.g., Cost per acquisition, Life time value, registrations, etc.).
• Experience collaborating across departments (sales, creative, analytics) and managing multiple high-priority projects at once.
• Previous experience in a publisher, media company, or agency that services gaming clients preferred.
  
  
  

What we offer…

• A generous compensation package and paid time off
• Comprehensive health benefits cover medical, dental, and vision
• Life and disability insurance
• Paid parental leave
• Opportunities for growth
• A supportive, fun, and kind team dedicated to your success
  
  
  

New York salary base: 85,000 USD

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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