Growth Marketer

GetResponse; United States; Hybrid; USD 42,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Home office setup assistance

Private medical care

Job summary

GetResponse is seeking a T-shaped Growth Marketer to identify and drive opportunities to improve acquisition and conversion across the website and campaigns. The role blends data, UX, CRO, content and messaging to turn insights into experiments and measurable results.

You will shape how our website communicates value, structures key journeys and helps users move toward the next step, collaborating with PPC, Design, Analytics, Product and Sales teams.

Qualifications

• Proven experience driving acquisition and conversion improvements.
• Ability to shape website and messaging for conversion optimization.
• Experience delivering multi-channel acquisition campaigns.

Responsibilities

• Shape and continuously improve the website from a customer journey and conversion perspective.
• Identify and prioritize opportunities to improve acquisition and conversion across the customer journey.
• Own acquisition campaigns from strategy through execution, measurement and iteration.
• Define campaign audiences, messaging, journeys and channel mix.
• Develop and run CRO and growth experiments with clear hypotheses.
• Use customer research and data to understand drivers of conversion.

Skills

Growth strategy

Website optimization

Cross-channel campaigns

Data analysis

User research

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Optimizely

HubSpot

Job description

We’re looking for a T-shaped Growth Marketer who can identify and drive opportunities to improve acquisition and conversion across the website, customer journey and growth campaigns. A major part of the role is shaping how our website works as a growth channel: how we communicate our value, structure key journeys and help users move towards the next step. This is a hands-on role combining customer insight, data, UX, CRO, content, messaging and campaign strategy. We’re looking for someone who can spot an opportunity, turn it into a clear initiative or experiment, and take it through execution and results.

About us

GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board.

Main tasks

• shape and continuously improve the website from a customer journey, messaging and conversion perspective.
• identify and prioritize opportunities to improve acquisition and conversion across the customer journey.
• shape and own acquisition campaigns from strategy through execution, measurement and iteration.
• define campaign audiences, propositions, messaging, customer journeys and the right mix of channels and touchpoints.
• develop and run CRO and growth experiments based on clear hypotheses.
• use customer research, behavioral insights and quantitative data to understand what drives or blocks conversion.
• get hands-on with research, messaging, content, copy and experiment concepts where it helps us move faster.
• work with PPC, Design, Sales, Analytics, Product and other specialists to deliver initiatives.
• support selected projects around activation and free trial-to-paid conversion.
• use AI actively across research, analysis and execution, while maintaining a high-quality bar.

Requirements

• experience owning growth initiatives with measurable acquisition or conversion outcomes.
• experience shaping and improving websites from a customer journey, messaging and conversion perspective.
• experience shaping and delivering multi-channel acquisition campaigns.
• practical experience with CRO, experimentation and hypothesis-driven work.
• strong analytical mindset and ability to turn data and customer insight into action.
• strong understanding of customer behavior, UX and digital buying journeys.
• good understanding of how paid, SEO, content, email and automation can work together.
• strong content and messaging judgment, with the ability to write and improve copy yourself and use AI to produce sharp, specific, high-quality output rather than generic marketing content.
• experience working cross-functionally while maintaining ownership of the initiative.
• strong project management and prioritization skills.

Nice to have

• B2B SaaS or another digital/subscription business.
• marketing to B2B and enterprise audiences, including longer and more complex sales cycles.
• free trial, activation or free-to-paid conversion projects.
• marketing automation and lifecycle communication.
• customer research, user interviews or behavioral analysis.
• AI Search / LLM visibility projects.
• CMS or no-code tools.

Salary range

Salary range: 12 000 - 15 000 PLN gross monthly on contract of employment 572 - 715 PLN net/man-day on B2B contract

Extra perks include

• we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely
• home office setup – a one-time bonus of up to 1,000 PLN (or equivalent) to help set up your home office space
• private medical care for employees and their family members
• employee referral program – up to 10,000 PLN for recommending a friend
• corporate life insurance
• employee pension program (PPE)
• wellbeing and mental health culture – mental health helpline, sport card, etc.
• modern equipment – most of our teams work on MacBooks
• English language classes
• internal initiatives like webinars, knowledge-sharing sessions, and more
• Some benefits may be available only to talents hired under a contract of employment.