Social Content Creator for Beauty & AI Robotics

Overlay; Oakland (CA); On-site; USD 25,000 - 28,000; Full time

Benefits offered by this job

Hourly rate

Commuter benefits

Free lunch

Office in Uptown Oakland near 19th St.

Job summary

Overlay, based in Oakland, is seeking a Social Media Content Creator to shape and grow our social presence on TikTok and Instagram, emphasizing authentic beauty and founder-led storytelling.

You'll film and edit moments from product development to customer stories, craft hooks and captions, and use AI to streamline production. This role values creativity, organization, and a passion for beauty brands.

Qualifications

• Early-career, in college, recently graduated, or building a portfolio in social content.
• Understand TikTok, Instagram Reels, internet pacing, hooks, subtitles, and native short-form formats.
• Good visual taste and sense of what makes a moment beautiful, intimate, or worth watching.
• Interested in beauty, makeup, skincare, wellness, and premium consumer brands.
• Comfort filming casually and making real moments feel polished without overproducing.
• Organized and can manage footage, drafts, edits, revisions, and publishing support.
• Enthusiastic about using AI in the workflow for content production and iteration.

Responsibilities

• Film and edit product-led, community-led, founder-led, and behind-the-scenes content.
• Develop repeatable content formats around beauty, makeup, skincare, luxury wellness, product craft, and customer stories.
• Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts.
• Help create hooks, captions, scripts, subtitles, and simple creative briefs.
• Capture content at the office, in homes, prototype tests, community gatherings, founder workdays, and product moments.
• Track performance and use audience insights to improve hooks, pacing, topics, formats, and distribution.

Skills

Social content

Video editing

TikTok

Instagram Reels

Storytelling

Content planning

AI tools

Education

College student or recent graduate

Tools

AI tools

Job description

Overlay, based in Oakland, is seeking a Social Media Content Creator to shape and grow our social presence on TikTok and Instagram, emphasizing authentic beauty and founder-led storytelling.

You'll film and edit moments from product development to customer stories, craft hooks and captions, and use AI to streamline production. This role values creativity, organization, and a passion for beauty brands.