Growth & Brand Lead for a Beauty Tech Startup

Nashville Public Radio; Oakland (CA); On-site; USD 150,000 - 225,000; Full time

Benefits offered by this job

Highly competitive salary

Generous early-stage equity

Best-in-class medical, dental & vision insurance

401(k) matching program

Flexible Time Off with 10 paid holidays

Job summary

Overlay in Oakland is seeking a Marketing Lead to define brand voice and growth strategy for their revolutionary makeup robot. As the first marketing hire, you'll shape how Overlay presents itself and build an audience pre-launch.

This hands-on role requires significant marketing experience, with flexibility to innovate. The position offers competitive compensation including equity, medical benefits, and generous time off.

Qualifications

• Several years of growth or brand marketing experience with consumer products.
• Experience guiding or mentoring others.
• Comfort with paid social platforms like Meta and TikTok.

Responsibilities

• Shape and own the growth strategy.
• Develop a distinctive, premium point of view.
• Build a creative and content operation.

Skills

Growth or brand marketing experience

Reaching premium, design-minded customers

Comfort with paid social

Self-starter mentality

Ease with ambiguity and change

AI integration in work

Understanding of beauty subcultures

Job description

Overlay in Oakland is seeking a Marketing Lead to define brand voice and growth strategy for their revolutionary makeup robot. As the first marketing hire, you'll shape how Overlay presents itself and build an audience pre-launch.

This hands-on role requires significant marketing experience, with flexibility to innovate. The position offers competitive compensation including equity, medical benefits, and generous time off.